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Lamborghini Aventador SVJ Xago Edition as an exclusive special model

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Lamborghini Aventador SVJ Xago Edition as an exclusive special model

Sant'Agata Bolognese, July 20, 2020 - Automobili Lamborghini has implemented a new virtual Ad Personam Studio, in which customers from all over the world who want to personalize their new Lamborghini can get advice without the Ad Personam in Sant'Agata, Italy Having to go to Bolognese. From July 2020, customers can book an initial appointment of around two hours through their dealership, either with the sales advisor in the showroom or from another location, and take advice from the Lamborghini experts. The extensive Ad Personam options are directly visible on the screen. The consultation takes place via video call, whereby the desired model is available in the Ad Personam Studio and the Ad Personam team submits design and configuration suggestions live. By using smartphones, virtual tours and close-ups of the details are possible. Following the virtual consultation, the customer is sent the offers with images of the vehicle and material samples.

Aventador SVJ Xago Edition

Lamborghini Aventador SVJ Xago Edition as an exclusive special model

"Lamborghini always pursues dynamic solutions to new challenges. The consultations in our new virtual Ad Personam Studio have been carefully designed to support customers who, despite the general reluctance to travel internationally, are still looking for the special, exclusive experience of creating a fully personalized vehicle“Explains Giovanni Perosino, Chief Commercial Officer of Automobili Lamborghini. "We are still looking forward to welcoming our customers back to Sant'Agata Bolognese in the future, but expect more than 150 virtual ad personam consultations this year and will continue to offer this opportunity in the future. With the support of our dealers worldwide, who also have a great deal of experience in the area of ​​personalization and patterns and materials in their businesses, we are given the exciting opportunity to virtually create unique Lamborghini models in an increasingly digital age."

Number of only 10 vehicles

Lamborghini Aventador SVJ Xago Edition as an exclusive special model

To celebrate the new virtual Ad Personam Studio, Lamborghini is offering the special model Aventador SVJ Xago, which, with a quantity of just 10 vehicles, is reserved for customers who configure their Aventador SVJ virtually. Inspired by the hexagonal cloud formation at the north pole of Saturn and the power of the hexagon in nature, the Xago pays tribute to the iconic hexagon design theme by Lamborghini. The exterior of the Lamborghini Aventador SVJ Xago features a hexagonal silver fading special effect, a unique Ad Personam paint finish in a contrasting color for each vehicle and the glossy black Ad Personam rims Nireo. In the interior, the exclusive seating pattern with hexagon design and the special contrasting color matched to the exterior catch the eye. Each of the ten Aventador SVJ Xago is given its own numbered sticker for identification.

Ad Personam program dates from 2013

Lamborghini Aventador SVJ Xago Edition as an exclusive special model

The Ad Personam program was launched in 2013 by Automobili Lamborghini, the opening of the Ad Personam studio in Sant'Agata Bolognese took place in 2016. Today, over 50% of the Lamborghini produced are equipped with at least one ad personam detail: a share that has tripled in the past three years, with the United States, Asia and the United Kingdom being the largest markets. If we receive more information in a timely manner, there is of course an update for this report. You will be informed if you simply use ours Feed subscribe to. Have fun watching the pictures and stay true to us!

Lamborghini Aventador SVJ Xago Edition as an exclusive special model

(Photos: Lamborghini)

Lamborghini Aventador SVJ Xago Edition as an exclusive special model

Of course that had not been the case. Our tuning magazine has tens of thousands more tuning reports in stock. Do you want to see them all? Just click HERE and look around. Or are you especially interested in the Lamborghini brand? Then the following excerpt is for sure just the right thing.

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Lamborghini Aventador SVJ Xago Edition as an exclusive special model

Lamborghini Aventador SVJ Xago Edition

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About Thomas Wachsmuth

Thomas Wachsmuth - He has been an integral part of tuningblog.eu since 2013. His passion for cars is so intense that he invests every available penny in them. While he dreams of a BMW E31 850CSI and a Hennessey 6x6 Ford F-150, he currently drives a rather inconspicuous BMW 540i (G31/LCI). His collection of books, magazines and brochures on the subject of car tuning has now reached such proportions that he himself has become a walking reference work for the tuning scene.  More about Thomas

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