2021 Lamborghini Urus in the Pearl Capsule Edition!

Sant'Agata Bolognese, June 17, 2020 - Automobili Lamborghini is presenting the Urus in the new Pearl Capsule design edition, which has fresh colors and equipment options for the Lamborghini Super SUV. The first exclusive personalization option for the Urus was created by the Lamborghini Centro Stile design department and highlights the incomparable style and breathtaking performance of the Lamborghini Super SUV. The striking two-tone exterior is in the traditional four-layer pearlescent high-gloss shades of Lamborghini: Giallo Inti (yellow), Arancio Borealis (orange) and Verde Mantis (green), combined with the roof, the rear diffuser, the spoiler lip and other high-gloss details -Black. The sport exhaust tailpipes in matt gray, together with 23 ″ rims in high-gloss black with accents in the body color, create a successful overall picture. The interior features a unique two-tone combination with hexagonal Q-Citura seams and a sewn-in logo on the seat covers as well as details made of carbon fiber and black anodized aluminum. The airy, perforated Alcantara cover on the optionally available fully electric seats, available exclusively from the Edition Pearl Capsule, ensures outstanding comfort.

MJ 2021 available now

The Urus in the Pearl Capsule edition is now available for the 2021 model year and offers an even wider range of colors and features. So far, the most popular colors among the more than 8.300 Urus models that have been delivered worldwide since the market launch are elegant shades of gray, directly followed by the characteristic Lamborghini yellow. In addition to improved standard and special equipment with the most comprehensive ADAS package in this segment, owners of the Lamborghini Urus can now develop their personality even more: there is a choice of a revised standard color range and a continuously expanding range of special colors as well as further personalization options offered by Lamborghini Ad Personam -possibilities in the interior.

Personalization options are expanded

"The Lamborghini Urus has addressed a wide range of target groups with diverse lifestyles since its market launch“Explains Stefano Domenicali, Chairman and CEO of Automobili Lamborghini. "Almost 80% of these customers, around 10% of them women, are new Lamborghini customers who appreciate the versatility of their Urus in business, on family trips or, of course, in their free time, where the luxury, emotional performance and sporty or elegant character of the Urus are trend-setting are. The color favorites varied enormously from customer to customer; from rather simple options to traditionally sporty Lamborghini colors, everything was there. The next step is to expand the equipment options and personalization options of the Urus in order not to set any limits for the broad clientele and their thirst for adventure - from urban surroundings and rural areas to sand dunes and ski resorts. Our ad personam program and our typical colors are an integral part of our brand."

The paint shop opened in 2019 at the Lamborghini plant with pioneering applications of artificial intelligence and a symbiosis of craftsmanship and innovative manufacturing technologies expands the potential and volume for exclusive color options. The elegant color palette now includes new pearlescent colors in yellow, orange and green, all in line with customer requests for a sporty, lively Lamborghini look, as well as the new metallic gray Grigio Keres, specially designed for the Urus, which, together with a range of Matt tones in black, gray, blue and white are available through Ad Personam.

The Urus model year 2021 offers a wide range of standard equipment in terms of technology, safety and ADAS with up to twelve different standard assistance functions plus a head-up display. The significant product improvements of the Urus model year 2021 include the exclusive new key design and the revised optional parking assistant package with modern, intelligent parking assistant. This special system makes it possible to park and park the vehicle automatically at the push of a button by controlling the steering, gas and brake pedals. The optional extras include the brand new Sensonum premium sound system with 730 W amplifier and 17 speakers. If we receive timely information on further changes, there is of course an update for this report. You will be informed if you simply use ours Feed subscribe to. Have fun watching the pictures and stay true to us!

(Photos: Lamborghini)

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2021 Lamborghini Urus in the Pearl Capsule Edition!

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