Women discover car wrapping as an expression of their personality

Recently updated on February 10, 2021 at 08:16 am

Women know what they want and they are increasingly showing that when it comes to cars. It should no longer just be practical and meet minimum requirements, but rather an expression of personality, as the example of an Audi e-tron Sportback edition one from Baden-Württemberg shows. The fully electric SUV changed from a standard gray to a colorful work of art and reflects the owner's attitude to life. She made use of the expertise of the SIGNal Design car wrapper from Schwäbisch Hall. Founder and owner Markus Schaeffler and the artist Timo Wuerz are a well-rehearsed team and have already won European and world championship titles in foiling. With the Audi, they achieved another eye-catcher.

Audi e-tron Sportback edition one

Cars with a lot of horsepower have always played an important role in her family, but mostly more for the husband and sons. Now the woman from Baden-Württemberg has fulfilled a dream herself. Because your gray Audi e-tron Sportback edition one should no longer represent the demanding year 2020, but rather mark a cheerful new start in 2021. Get out of your boring suit and put on a colorful dress. With her ideas she inspired the artist Timo Wuerz, who lives near Hamburg and who has been turning cars into works of art with SIGNal Design for years. Because founder and owner Markus Schaeffler is enthusiastic about such tasks. "We are in top form here, because the film is precisely adapted to the entire car. Above all, it is important to us that the transitions fit, especially when it comes to the interaction of the fenders, front bumper and bonnet. Because every single body part is glued from a piece of film and the design must be continued precisely at the transitions. That is our claim and we have succeeded here again. Our entire process is unique."

 Car wrapping on the e-tron Sportback edition one

There are still very few women who give their cars a new look, but the numbers are clearly increasing. SIGNal Design can currently look forward to around 5 percent of its customers, three years ago it was just 2 percent. "We see an absolute change in demand“, Reports Markus Schaeffler. "Women also show a different approach. The art is more playful and the car is not wrapped in foil in order to show it to others, but much more so to simply treat yourself to something or to realize your own personality."

Interaction between age and wealth

Women are financially independent and more often have a good income through career advancement. And in general there are more and more women who even own their own car. According to the Association of the Automotive Industry, 5,2 million owners are currently 60 years or older. That is 2,1 million more than ten years ago. The proportion of older women among the keepers increased more than that of older men. On the other hand, there was little change among the under 30s. Regardless of the age of the owners, 49 percent of the cars are now registered for women; in 2010 it was 35 percent. An interesting aspect: In the group of 25 to 44 year olds, even more women than men have a driver's license but do not have their own vehicle.

The Audi e-tron Sportback edition one not only makes a garage in Baden-Württemberg more colorful, but also the streets of Germany. Mobile lifestyle that can be adapted to new phases of life at any time. By the way, up until now the men of the family have simply borrowed all of the Audi driver's cars; the electric SUV is now only hers.

This Audi e-tron Sportback edition one is another work of art by Markus Schaeffler and Timo Wuerz, who only recently attracted attention with the design of two Porsche Taycans. With the e-Porsches in Las Vegas design, they will compete in the foiling championship in 2021 and want to bring the world championship title to Germany again.

Of course that had not happened yet!

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Women discover car wrapping as an expression of their personality on the Audi e-tron Sportback edition one

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