It goes from Ford to Audi! There is a new addition to Audi. With immediate effect, Ken Block and Audi will work together exclusively with regard to electromobility. The American, who has made a name for himself as a rally and rallycross driver since 2005, will now be exclusively implementing joint projects in the field of electromobility with the Ingolstadt-based company. Block: "Audi is the brand that sparked my passion for motorsport. I am extremely excited to start this new chapter. Together we will develop innovative projects and push the boundaries of electromobility."
Ken Block in the Audi RS e-Tron GT
Ken Block was a teenager when the Audi quattro revolutionized the World Rally Championship and the Audi Sport quattro S1 stormed Pikes Peak in the USA in record time. These vehicles made Block dream of becoming a rally driver himself. On his first visit to Audi, another dream came true: The American was allowed to drive several historic racing and rally vehicles of his favorite brand himself. These included the Audi Sport quattro S1, the Audi V8 quattro from the DTM and the futuristic Audi e-Tron Vision Gran Turismo. Of course, Ken Block insisted on subjecting the currently most powerful electric vehicle in the Audi model range to a test.
"The Audi RS e-Tron GT1 really surprised me, ”says Block. “The design is exquisite, with great attention to detail and a perfect finish. The driving experience is fantastic: the car is incredibly fast and has very good handling. The low center of gravity enables quick changes of direction."
Ken Block is known as "Petrol Head" due to his history. But the American is also rethinking and has recently been driving various electric cars. On the final stage of the 2020 Dakar Rally, he set the third fastest time with an electric prototype. In the same year he won the first race of the rallycross series "Project E" in Höljes (Sweden).
"The future belongs to electromobility“Says Block.
"The electric car enables us as a society to reduce emissions and hopefully make our planet a better place. But not only that: It's also about performance. I love everything that makes me faster. Electric cars can do that. And as for the sound: I have children who don't care at all. They think the sound of electric cars is just as cool as that of internal combustion engines."
Ken Block and Audi will work together exclusively in the field of electromobility with immediate effect. "Audi stands for 'Vorsprung durch Technik“, Says Oliver Hoffmann, Board Member for Technical Development at Audi. "With regard to the mobility of the future, we try to push boundaries every day. Our goal is to inspire our customers with progressive design, innovative technology and a diverse digital ecosystem. I am very happy that we were able to win Ken Block and his team for Audi."
"Ken Block shares our passion for performance“, Says Henrik Wenders, Head of the Audi brand. "He has the ability to inspire people. With his progressive thinking he will accompany us on our way into an electrifying future. Welcome to the team!"
"At Audi, motorsport is a trailblazer for future technologies“, Says Julius Seebach, Managing Director of Audi Sport GmbH and responsible for motorsport at Audi. "Electrification is a game changer, just like the quattro drive was once upon a time. We have exciting things to do with Ken Block that go perfectly with our strategy."
Of course, that wasn't the end of it!
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