Artistic roof decors as a limited edition from MINI USA

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Artistic roof decors Limited Edition MINI USA 8 artistic roof decors as limited edition from MINI USA

Munich. An exclusive and time-limited offer enables MINI fans in the USA to individualize the exterior design of their vehicles in a new way and to set artistic accents in the process. As part of a partnership between MINI USA and three artists, each with an individual cultural background, unique roof decors were created, which will soon be available as a limited edition. Their design is based on large-format works by the three artists, which can also be seen at the same time as murals in the New York districts of Brooklyn and SoHo as well as in Portland in the US state of Oregon.

Limited Edition from MINI USA

The contrasting colors that can be selected ex works and the decors for the roof, which are available as retrofit options, have been an unmistakable and globally known trademark for the individual character of the MINI for decades. "For MINI fans, the individual design of their vehicle is an expression of their personality, and the rooftops represent its purest form," says Mike Peyton, Vice President MINI of the Americas. Now they become true works of art. The partnership that makes this possible is part of the MINI brand campaign BIG LOVE: These two little words have the power to inspire positive action.

The motto is: “We're all different, but pretty good together.” As part of this project, MINI USA will donate to the non-partisan non-profit organization American Immigration Council to support its mission. The artists selected for the partnership with MINI USA created works that reflect their respective individual cultural backgrounds as well as the experiences they gained while growing up in the United States of America.

Artistic roof decors Limited Edition MINI USA 5 artistic roof decors as limited edition from MINI USA

Rich tu lives as an artist and designer in Brooklyn. He is a first generation Filipino American who cares about culture and the future. Rich Tu moderates the “First Generation Burden” podcast, which discusses the merging of immigrants with the creative community in the USA. Strong colors, inherent movement and detailed images are the main characteristics of his very personal work. The work he created for MINI USA is entitled “Hiraya”, which is derived from an old Filipino word meaning “fruit of hopes, dreams and longings”.

Shane Griffin, also known as "Grif", is an award-winning, multidisciplinary visual artist and director from Dublin who now lives in New York. Most recently, he was involved in the creation of his video "Millions" in a cooperation with Wiz Khalifa. Griff's works, which span the entire spectrum of print, sculpture, animation and real film, have surrealism and abstraction as their central theme. His work of art is entitled "ChromaFlow".

Shawna X is an independent artist and creative with Portland roots living in New York. She is known for her lively, emotional and graphic image design in digital, spatial and moving spaces. The "X" pays homage to her Chinese name Xiayun, the meaning of which can be translated with the word summer rue. Shawna X created a work entitled “Roads we travel” for the partnership with MINI USA. It is a visual expression of the ways that bring people closer together.

Rich Tu, Shane Griffin, Shawna X and MINI BIG LOVE

"Rich Tu, Shane Griffin, Shawna X and MINI BIG LOVE are examples of how talented people with different backgrounds can work together to create beauty and strength," says Wendy Feliz, director of the Center for Inclusion and Belonging. at the American Immigration Council. “We are proud and happy to benefit from these great achievements and look forward to celebrating these artists and their work.” The MINI was designed in 1959 by Alec Issigonis, a British engineer with Greek roots, and is now used worldwide in Sold in 109 countries. The car is driven with pride by people who have made this brand their own in a unique way.

Artistic roof decors Limited Edition MINI USA 10 artistic roof decors as limited edition from MINI USA

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MINI USA presents artistically designed roof decors as a limited edition.
Photo credit: BMW

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