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Recently updated on May 30, 2022 at 07:03 p.m
BMW Motorsport emblem
In addition to the emblems, 2022 iconic and historically significant BMW M paintworks for selected models will be offered for selected series in the anniversary year 50. Style-defining colors such as Dakar yellow, fire orange, Daytona violet, Macao blue, Imola red or Frozen Marina Bay Blue refer to the various eras of the 50-year history of BMW M.
The BMW logo with the offset semicircles in blue, purple and red was used for the first time in 1973 on the racing cars of BMW Motorsport GmbH, which was established the year before. It was not until 1978, and with the debut of the BMW M1, that the three colored stripes, inclined to the right and leaning against the letter M, followed, which to this day are a trademark with a particularly high recognition value and high identification power even beyond the motorsport scene. The legendary BMW M1 was the only BMW M high-performance production vehicle that featured the historic motorsport emblem in addition to the logo with the three colored stripes.
How to change the emblem!
In both logos, the blue stands for BMW, while the red symbolizes racing and the purple expresses the connection between the two. In the meantime, the violet has given way to a dark blue, and BMW Motorsport GmbH has been operating as BMW M GmbH since 1993. This has not changed anything in terms of the high symbolic power of the brand and logo. In the 50th year of its existence, the company is more successful than ever as the world market leader in the segment of performance and high-performance automobiles.
"With the classic 'BMW Motorsport' emblem, we would like to share our joy about the anniversary of BMW M GmbH with the fans of the brand," says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH. “We have a great year ahead of us, which we will celebrate with unique product highlights and exciting presentations. The M has long been considered the strongest letter in the world and in our company's anniversary year it is stronger than ever before. "
BMW M GmbH is also aiming for another sales record in 2021. Their performance and high-performance automobiles are enjoying steadily growing popularity around the world, which will be cheered on with new product highlights in the anniversary year. The company will launch a BMW M2022 Touring for the first time in 3. In addition, particularly performance-oriented fans of the brand can look forward to a spectacular special model from the BMW M4 Coupé series. The successor to the successful BMW M2 is also already in an advanced phase of its series development process. At the same time, the electrification of the BMW M brand will continue to be driven forward. In the anniversary year, the first electrified high-performance model in the history of BMW M GmbH will be launched.
May 2022: Concorso d'Eleganza Villa d'Este
BMW M GmbH will not only celebrate its milestone birthday with attractive new products, but also with numerous events. Anniversary appearances are planned for May 2022 at the Concorso d'Eleganza Villa d'Este on Lake Como in northern Italy and then also at the Goodwood Festival of Speed in Great Britain and at the Concours d'Elegance in Pebble Beach, California. The 24-hour race at the Nürburgring is also a welcome opportunity for BMW M GmbH to review its own successful history together with the fans and to get them excited about the future of BMW M GmbH.
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