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“The Drop” invites the BMW M Community to “M Town”!

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Recently updated on December 10, 2020 at 01:58 am

“The Drop” invites the BMW M Community to “M Town”!

“Welcome to M Town”: With a new film, BMW M GmbH is continuing its successful digital campaign around the virtual place of longing for the global BMW M community. “The Drop” also takes horsepower enthusiasts and petrolheads back to “M Town”, where since 2018 everything revolves around the strongest letter in the world and where the passion for high performance is lived. Director Micky Sülzer, who was responsible for the iconic videos about the special lifestyle in "M Town" two years ago, is staging the wide range of current BMW M models in partly particularly eye-catching paintwork and integrating special vehicles from the Heritage BMW M fleet such as a red BMW E30 M3.

BMW M GmbH digital campaign

“The Drop” invites the BMW M Community to “M Town”!

"‚M Town 'is the most successful digital campaign by BMW M GmbH, above all because the entire BMW M community around the world actively participates and helps shape it. This enthusiasm and this identification make up that very special something that makes BMW M so incomparable. We are therefore pleased to continue this success story with the next film and to give you a little glimpse into the future", Says Lothar Schupet, Director Global Sales and Marketing BMW M.

since 2018 as a communication platform

“The Drop” invites the BMW M Community to “M Town”!

"M Town" has been the social and digital communication platform for BMW M fans from all over the world since 2018, who register on bmw-m.com as citizens of "M Town" and create a digital, individual BMW M Pass. "M Town" stands for unique storytelling, original online videos, numerous creative items in the BMW M Town merchandising shop and many events around the world. Visitors to BMW Welt in Munich can get a very real impression of “M Town” on a 180 square meter, specially furnished exhibition area.

18 different M copies

In the new film "The Drop" - as usual from the previous online videos - numerous BMW M vehicles play the leading roles. A total of 18 different specimens from the current model range of BMW M GmbH have smaller or larger appearances in "The Drop". The selection of extraordinary high-performance vehicles ranges from the BMW M2 CS to the BMW M8 Gran Coupé. In addition to some hidden highlights, special one-offs such as the BMW M2 by FUTURA 2000 and the BMW M3 Pickup from 2011, which delivers a charging station, will also be featured. With this, BMW M GmbH is giving a small glimpse of an electrifying future and is mixing “Utopia” with the real future for the first time in an “M Town” film. A performance variant based on the new BMW i2021 will be the first electrified BMW M model to appear as early as 4, and others - including electrified high-performance vehicles - will follow.

BMW E30 M3 from the Heritage fleet

The protagonist of the film, in which well-known influencers from the automotive scene were also involved, is out and about in a red BMW E30 M3 from the BMW M Heritage fleet. The classics from BMW M GmbH also include a BMW M3 GTS, a BMW M3 CRT, a BMW M4 GTS and a BMW 1 Series M Coupé. In keeping with the community concept, the new film not only shows vehicles from the BMW M GmbH pool, but also from “M Town” citizens. For this purpose, members of the BMW M Community made their own vehicles available for filming. These special places had previously been raffled in an online call.

“The Drop” invites the BMW M Community to “M Town”!

Of course that had not happened yet!

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About Thomas Wachsmuth

Thomas Wachsmuth - He has been an integral part of tuningblog.eu since 2013. His passion for cars is so intense that he invests every available penny in them. While he dreams of a BMW E31 850CSI and a Hennessey 6x6 Ford F-150, he currently drives a rather inconspicuous BMW 540i (G31/LCI). His collection of books, magazines and brochures on the subject of car tuning has now reached such proportions that he himself has become a walking reference work for the tuning scene.  More about Thomas

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