If you look through the color palette of BMW it will be difficult to find the Rosso Corsa red from Ferrari. So what do you do if you absolutely want this color ex works and don't feel like Imola red? You turn to the BMW individual department, like the owner of the M3 shown here. BMW Seattle complied with the owner's request and painted its M3 F80 in BMW Individual Ferrari Red.
According to the BMW seller Adam Newbold, a BMW has never been painted in this color, so that it is an absolutely unique specimen that should certainly increase the value of the car.