Monday, March 25, 2024
Menu

CUPRA presents Extreme E at ProSiebenSat.1

Reading time 3 Min.

CUPRA presents Extreme E at ProSiebenSat.1

The ABT CUPRA XE team is looking forward to the season opener in Extreme E at the beginning of April. In order to boost its commitment in the new off-road racing series for purely electrically powered SUVs with high coverage, CUPRA has booked an advertising package with the Seven.One Entertainment Group. The subsidiary of ProSiebenSat.1 Media SE will broadcast the races in Germany, Austria and Switzerland live on its free TV station ProSieben MAXX and on ran.de. CUPRA is the presenter of the broadcasts and focuses on the topic of performance in the short spots. As the face of the campaign, the brand relies on racing driver and brand ambassador Daniel Abt. The 28-year-old from Allgäu has been representing CUPRA at motorsport events since this year.

CUPRA presents the Extreme E

"Extreme E is a completely new racing series with an innovative concept and certainly one of the most exciting challenges in international motorsport," says Giuseppe Fiordispina, Head of Marketing at SEAT Germany. “Aspects such as electrification, sustainability and equality are coming to the fore. The Extreme E fits perfectly with the values ​​of CUPRA. With the ABT CUPRA XE team, we prove that contemporary mobility solutions and performance complement each other perfectly. The slogan 'Don't limit your challenges. Challenge your limits' represents the spirit of the brand and its customers. "

CUPRA presents Extreme E at ProSiebenSat.1

Extreme E: a completely new racing series

CUPRA is starting the new racing series together with ABT Sportsline. The ABT CUPRA XE team is one of nine teams that will be part of the premiere season. The racing calendar includes events in remote locations that are particularly hard hit by climate change - the desert in Saudi Arabia, Lac Rose in Senegal, Greenland, the Amazon or Tierra del Fuego. At the wheel of the e-CUPRA ABT XE1, Mattias Ekström from Sweden and Claudia Hürtgen from Germany are two well-known pilots with a lot of experience. The season opener will take place on April 3rd and 4th in Saudi Arabia. ProSieben MAXX will be showing Extreme E live on April 4th from 12:00 p.m., all qualifying sessions and the race will also be live on April 3rd and 4th on ran.de.

  • Brand ambassador Daniel Abt plays the main role in the commercials
  • Slogan "Don't limit your challenges. Challenge your limits “is the program

Of course that had not happened yet!

tuningblog has countless other articles on the subject of car and auto tuning in stock. Do you want to see them all? Just click HERE and look around. In part, we would like to provide you with news but also off the tuning. In our category Tips, products, information & Co We have reviews of car or accessories manufacturers, new ones Tuning Wiki Terms or one or the other Leak veröffentlicht. Following an excerpt of the last articles:

Manthey-Racing succeeds in advancing from motorsport team to partner

CUPRA presents Extreme E at ProSiebenSat.1

Fanatec GT World Challenge Europe: 2 x BMW M6 GT3!

CUPRA presents Extreme E at ProSiebenSat.1

Alpine: a brand with winning genes!

CUPRA presents Extreme E at ProSiebenSat.1

"Tuningblog.eu" - we keep you up to date on the subject of car tuning and car styling with our tuning magazine and we present you the latest tuned vehicles from all over the world every day. It's best to subscribe to ours Feed and will automatically be informed as soon as there is something new about this post, and of course also to all other contributions.

About Thomas Wachsmuth

Thomas Wachsmuth - He has been an integral part of tuningblog.eu since 2013. His passion for cars is so intense that he invests every available penny in them. While he dreams of a BMW E31 850CSI and a Hennessey 6x6 Ford F-150, he currently drives a rather inconspicuous BMW 540i (G31/LCI). His collection of books, magazines and brochures on the subject of car tuning has now reached such proportions that he himself has become a walking reference work for the tuning scene.  More about Thomas

Leave a Comment

Your e-mail address will not be published. Required fields are marked with * marked