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As the starting signal for a fully electric future, the Born is a real milestone in the still young history of the new vehicle brand Cupra. JE DESIGN GmbH is celebrating its thirtieth anniversary this year and can look back on a somewhat longer company history. The Seat brand in particular has always played an important role in the history of the vehicle tuner. The spin-off of the sporty offshoot Cupra into its own brand opened a new chapter for JE DESIGN. With the Born, Cupra opens the next chapter for the Leingarten-based tuner and creates the first all-electric basis for a suitable customization program from JE DESIGN.
JE DESIGN Cupra Born
- Partial foiling in purple
- Lowering by means of suspension springs by approx. 20 mm
- Range optimization through lowering
- Rims in size 8×20 inches ET 40, limited to 30 sets
The Born goes lower towards the asphalt with lowering springs. These bring about 20 mm more draft on the front axle and 15 mm on the rear axle. The springs are installed in combination with the original shock absorbers. This gives the already sporty racing car a further plus in terms of dynamic handling without any appreciable loss of comfort. Corresponding suspension springs are available for all currently available motor and battery variants. The factory adaptive chassis control DCC remains fully functional.
the new Lucca anniversary bike on the Cupra
The racy Spaniard gets wider with the new Lucca anniversary bike in the “Purple Edition 30”, which is limited to 30 sets. The wheel was specially designed for the 8th anniversary of the brand and has a particularly distinctive surface in purple satin finish - the JE DESIGN company colour. This is combined with a black, semi-matt background. With the dimensions 20×40 ET 112 LK 5-215, the rim is the perfect size and fits snugly in the Cupra wheelhouse. Possible tire dimensions include 45/20 R235 and 40/20 RXNUMX, the latter variant can be seen in the pictures. A corresponding ABE is of course available. The built-in lowering goes further in the distance.
This not only ensures better road holding, but also reduces the frontal area and turbulence under the Born, and thus also the overall air resistance. The lowering has a noticeable effect on consumption and range, especially on the motorway and at high speeds. Only minor visual changes are currently being made to the body by means of a partial foliation in purple satin finish.
Cupra logos and lettering were painted glossy black to round off the color concept of the anniversary car. The tuner is already planning aerodynamic components for the Born. There will certainly be some updates from JE DESIGN in the new year. The lowering springs and wheels are now available directly from JE DESIGN or from all Cupra dealers. If we get more information, there is of course an update for this report. You will be informed about this if you simply use our Feed subscribe to. Have fun watching the pictures and stay true to us!
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Deeper, wider, further - JE DESIGN individual program for the Cupra Born
Photo credit: JE design
