Recently updated on August 19, 2020 at 05:55 am
Today, hardly any Porsche is the same as another. As of now, the 911 is even as unique as the papillary lines of the human fingertips: With the help of an innovative direct printing process developed by Porsche, it is now possible to print graphic elements of the highest quality on painted body parts of the vehicle. First of all, buyers of a new XNUMX can have the front hood individualized with a design based on their own fingerprint. In the medium term, further customer-specific designs will be possible. The contact persons are the Porsche Centers who establish contact with the customer advisors of the Porsche Exclusive Manufaktur in Zuffenhausen. These accompany the customer in a personal dialogue - from the submission of the fingerprint to the completion of the vehicle.
2020 Porsche Direct Printing process
"Individuality is very important to Porsche customers. And no design can be more personal than your own fingerprint"Says Alexander Fabig, Head of Customization and Classic. "Porsche is a pioneer in customization and has developed the direct printing process together with partners. We are particularly proud to have developed a completely new product range through new, forward-looking technologies. An essential factor was the interdisciplinary collaboration of the project team.“For the project, a so-called“ technology cell ”was set up in the paint area of the training center in Zuffenhausen. The new software and hardware as well as the associated painting and manufacturing process were developed and tested there. The location of the technology cell in the training center is a deliberate decision: Among other things, it serves to introduce trainees to future-oriented technologies.
enables designs that cannot otherwise be displayed
Direct printing enables designs that cannot be achieved with conventional painting. The new technology is clearly superior to foiling in terms of appearance and feel. It is similar to how an inkjet printer works: with the help of a print head, paint is automated and applied to three-dimensional components without spray (overspray). "The separate control of the nozzles means that every drop of paint can be appliedExplains Christian Will, Head of Production Development at Porsche AG. "The complexity lies in the triad between robot technology (control, sensors, programming), application technology (print head, graphics handling) and coating technology (application process, coating) ", Porsche Exclusive Manufaktur If a customer decides to have their XNUMX refined with the direct printing process, the specialists at Porsche Exclusive Manufaktur dismantle the bonnet after series production. In order to prevent misuse, the customer's biometric data is processed.
100% in communication with the customer
The entire process takes place in direct communication with the customer, who always has a full overview of the use of his data and is involved in the creation of his print graphics. After the individual painting by robot, a clear coat is applied and the hood is manually polished to a high gloss in order to meet the highest quality standards. The finished component is then reinstalled. The offer in Germany costs 7.500 euros (including VAT) and will be implemented from March 2020 on request via the Porsche Exclusive Manufaktur. In the interplay of perfect craftsmanship and high-tech, the Porsche Exclusive Manufaktur creates very personal customer vehicles.
30 highly qualified employees devote their full attention to every detail and take the time to optimize it to perfection by hand. The experts can access an extremely wide range of optical and technical customization options, which include exterior and interior refinements. In addition to special customer vehicles, the Porsche Exclusive Manufaktur also produces limited small series and editions in which high-quality materials are combined with modern manufacturing techniques to form a coherent overall concept.
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Porsche Direct Printing process 2020
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