Drop of a 1:1 NFT: last Lamborghini Aventador LP 780-4 Ultimae Coupé

Sant'Agata Bolognese, April 5, 2022 – As Automobili Lamborghini aims to electrify its entire model range in 2023 and 2024, the iconic Aventador supercar is nearing the end of production. In an unprecedented project, the Italian luxury brand is auctioning off the last Lamborghini Aventador LP 780-4 Ultimae Coupé ever produced and a one-off NFT in collaboration with two of the most celebrated creators of our time, contemporary artists Krista Kim and Steve Aoki, and global brand storytelling Agency [INVNT GROUP]™. The Lamborghini "Ultimate" Drop is the world's first 1:1 NFT supercar, marking the end of a successful era for Lamborghini and ushering the carmaker into the digital age.

Lamborghini Aventador LP 780-4 Ultimae Coupe

For the first time, Lamborghini is auctioning off a super sports car in conjunction with an exclusive NFT, before the top model from the Italian luxury brand becomes a plug-in hybrid with a V12 engine. The lucky collector will become part of the legendary legacy of the brand and gain access to VIP offers including exclusive virtual previews of future limited edition Lamborghini models, a private tour of the Lamborghini Museum and a virtual meet and greet with Steve Aoki and Krista Kim plus other VIP benefits. There will only be one collector who will own the ultimate 1:1 NFT Lamborghini collectible to be passed on to future generations.

The Drop is the world's first NFT to be auctioned using a physical supercar. Lamborghini, Krista Kim, and Steve Aoki, all leaders in their fields, will redefine the supercar and NFT space, bridging the gap between the physical and virtual worlds. The auction will take place as part of a dedicated online auction hosted by RM Sotheby's, the world's leading auction house for collectible cars. “Lamborghini and the NFT community are a very good fit as we share many values. We are both young-spirited innovators looking for unexpected projects and technological solutions”, explains Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “This project is very special for us because it represents a real first, a path that no one has walked before; Working with such outstanding creative minds makes it all the more special.”

 "This Aventador is a legend."

Krista Kim creates the visual artwork for the NFT. It will show their famous Mars House and their characteristic gradients. Their color gradients will also be featured in the bespoke customization of the physical Lamborghini Aventador Coupé, made possible by Lamborghini's Ad Personam program: “This Aventador is a legend, it is the first physical-digital supercar! When higher states of consciousness meet cutting-edge technology and design, we experience sublime beauty on another level. In my Lamborghini NFT dream, I imagine myself meditating with Steve in front of a sublime Martian sunset while he transforms the engine sound into a meditative mood. I couldn't be more excited to bring this vision to life in the physical car and NFT.”

Steve Aoki will provide the specially developed track for the NFT, an exclusive soundtrack for the physical car inspired by the last Aventador, and will provide advice on the NFT's design and physical vehicle customization: “I'm honored to be working with Lamborghini and Krista Kim on this historic project! The Drop represents the ultimate intersection - where the physical world, digital art and music merge into one. Every design element of this car has a purpose. It truly has a story of its own, so I wanted my music track to reflect its soulful energy – the vibe, the spirit, and the power.”

"one of the most productive NFT drops this year"

These three iconic brands came together with [INVNT GROUP] and their portfolio of disciplines to creatively develop the NFT. “This event will likely be one of the most productive NFT drops this year and certainly one of the most historic auto auctions of all time. Our collaborations with Lamborghini, Steve Aoki and Krista Kim represent our limitless innovation to bring brands and artists together. I am extremely proud of our entire global group, especially our Singapore innovation team, INVNT.ATOM, HEVĒ, our digital content studio, and our [INVNT GROUP] Marcomms team.” said Scott Cullather, Chairman and CEO of [INVNT GROUP].

Lamborghini and INVNT GROUP have brought together three art forms: design, music and cutting-edge technology to enable an unprecedented collaboration with the talents of artists Krista Kim and Steve Aoki. The latest Aventador Coupé and 1:1 NFT pays homage to the automaker's achievements in terms of technology, design and engineering, while carrying the iconic legacy into the future. The NFT and the exclusive Lamborghini Aventador LP 780-4 Ultimae Coupé will be auctioned by RM Sotheby's on April 19 - 18:00 CET / 12:00 EST.

About Krista Kim

• She is considered a pioneer in bridging the gap between the real and virtual worlds. Krista creates immersive digital art through technology as an artistic medium to create next-generation masterpieces for a new world. For more information, see www.kristakimstudio.com

About Steve Aoki

• Hailed as the NFT King in the crypto community and on the global stage, Steve Aoki is a two-time Grammy-nominated music producer, artist, fashion designer, entrepreneur, Guinness World Record holder, NFT visionary and one of the most successful cross-genre artists in the world World. Reaching an average of 77 million people per month across all his platforms, he is recognized as a leading creator of innovation and extraordinary masterpieces. For more information, see www.steveaoki.com

About [INVNT GROUP]

• [INVNT GROUP] was formed as an evolution of founding agency INVNT for global live brand storytelling. Led by its Chairman and CEO Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ maps a portfolio of disciplines designed to help forward-thinking organizations innovate and impress audiences everywhere. The GROUP includes modern brand strategy company Folk Hero, creatively-led cultural consultancy Meaning, production studio and creative agency HEVĒ, college and university events INVNT Higher Ed, global digital innovation division INVNT.ATOM and original live brand storytelling agency INVNT. For more information, see www.invntgroup.com

About RM Sotheby's:

• RM Sotheby's is the world's leading auction house in terms of total sales. With a track record spanning more than 40 years, its vertically integrated service offerings range from live and online auctions to private sales, estate planning and financial services. Together with an expert team of car specialists with an international presence, RM Sotheby's offers an unrivaled level of service to the global collector car market. RM Sotheby's currently lists the most valuable automobiles ever sold at auction. For more information, see https://rmsothebys.com/

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Drop of a 1:1 NFT along with the last Aventador Coupé ever produced
Photo credit: Lamborghini

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