The summer can come: Fiat is expanding the 500X series with a version with a soft top. The new Fiat 500X Yachting delivers pure open air feeling with the electric soft top. The start is made with the limited special model “Yacht Club Capri”, which is also available for the Fiat 500C. The video “Welcome back Dolce Vita” (Link) celebrates the return of the summer feeling. Freedom, joie de vivre and a spirit of optimism accompany the start of the new summer season. The Italian expression Dolce Vita literally describes the feeling of enjoying life and rediscovering the joy of small and large things: the sweet life. The origins of the Dolce Vita go back to the 1950s and 60s, when Rome and Cortina, Portofino and Capri were the setting for the international jet set that met in these places to seek relaxation under the sign of elegance and Italian style.
Fiat 500X YACHTING
This feeling is conveyed by the new Fiat 500X Yachting, a new body shape of the model, with an electric soft top for the right open air feeling. At the start of the new variant, the “Yacht Club Capri” special series will be the first to hit the market, inspired by the flair of luxurious sailing yachts. This special model is available for both Fiat 500X Yachting and Fiat 500C.
“Fiat is celebrating the return of joie de vivre with the video entitled 'Welcome back Dolce Vita'. The video was shot on Capri and is a hymn to freedom and light-heartedness, with strong references and inspiration from the typical lightness of the 1950s and 60s, which we all know as the years of the Dolce Vita, ”describes Olivier François, Chief Executive Officer Fiat and CMO Stellantis. “And it is precisely these values that inspired us with the new Fiat 500X Yachting, the first open-air variant in the 500X series. Because the wind in your hair is a synonym for freedom and joy. The new body variant Yachting is heavily inspired by luxury sailing yachts and complements the Cross and Sport versions. That is why the special series for the market launch had to pay homage to a place as atmospheric as the Yacht Club Capri. "
The video "Welcome back Dolce Vita"
The director of the video “Welcome back Dolce Vita” is a young talent with the stage name William 9, who made his directorial debut with music videos before switching to the commercials genre. In the video shot for Fiat, he brought the rhythm and engaging narrative style of music clips together with a visual language that represents the perfect mix of elegance, style, lightheartedness and joie de vivre. The main characters are three young people who take a day off, which consists of jogging and diving, flirting and improvised dances. In short: a little escape from everyday life to a feeling of freedom. The new Fiat 500X Yachting is the ideal travel companion.
The choice for the soundtrack fell on a French song. With “L'amour”, Bon Entendeur vs Mouloudji take up a song from the 1960s, the era of Dolce Vita, and modernize it with a contemporary remix. The video is a modern interpretation of François Truffaut's great love story classic "Jules and Jim". It pays homage to lightness, to the dolce vita, understood as an attitude towards life and the search for little everyday pleasures.
A yacht on four wheels
Like the earlier special model Fiat 500 Riva, the Fiat 500X Yachting also has a unique style that is inspired by the maritime world and the elegance of luxury yachts and adorned with references to the world of sailing. This applies in particular to the two special models “Yacht Club Capri”, which are limited to 500 copies. This launch edition features the specific blue exterior colors "Blue Venezia" on the Fiat 500X Yachting and "Blu Dipinto di Blu" on the Fiat 500C "Yacht Club Capri", the likewise blue fabric top, chrome details and the beauty line that runs around the body, which refers to a style element of motor yachts. The partner in the development of the exclusive special models was the renowned Yacht Club Capri, which played an important role in the Dolce Vita era. The club's logo adorns the B-pillar and tailgate of the two “Yacht Club Capri” editions. The first 500 copies of the two special models are marked with a sticker with the production number.
The new Fiat 500X Yachting and the special model "Yacht Club Capri"
The Fiat 500X Yachting expands the series with a new body variant. In addition to the Cross and Sport versions, the Italian crossover is now also available as a convertible for the first time. The electrically operated soft top of the Fiat 500X Yachting opens electrically in around 15 seconds. The new Fiat 500X Yachting is available as standard in the equipment versions CROSS and SPORT.
At the market launch, the new Fiat 500X Yachting will also be available as a special “Yacht Club Capri” model. The Launch Edition is painted in the exclusive “Blue Venezia” color, the fabric hood is also in blue. Mirror caps, the handles on the doors and tailgate, the crossbar around the radiator and inserts in the front bumper are finished in satin chrome. In addition, a blue-ivory-colored beauty line that runs around the body at the height of the belt line emphasizes the elegant silhouette of the Fiat 500X Yachting “Yacht Club Capri”. The 18-inch alloy wheels with sea-blue details are also newly designed and exclusive.
The elegance inspired by the world of sailing yachts can also be found in the interior. The seat covers made of ivory-colored soft-touch material are provided with the signature 500 with a blue border. The aluminum door sills with the “Yachting” lettering as well as the wooden dashboard inlay and a wooden decor in the gear knob are another strong reference to yachts that are symbolic of the Dolce Vita era. The cover of the vehicle key repeats the body color and is reminiscent of nautical equipment. Specific floor mats as well as a numbered badge for the first 500 copies (Germany 1 of 500) on the center console round off the equipment of the special model Fiat 500X Yachting “Yacht Club Capri”.
The new special model "Yacht Club Capri" for the Fiat 500C
The new “Yacht Club Capri” special model of the Fiat 500C also refers to the sea, starting with the “Blu Dipinto di Blu” body color, which pays homage to the intense blue tones of the sea around the Mediterranean island of Capri. Further equipment features include chrome inserts in the front bumper, chrome-plated mirror caps and 16-inch light-alloy wheels with black hub caps. The launch edition also offers an electrically operated hood made of blue fabric, which turns every journey into pure Dolce Vita pleasure. In the Fiat 500C Yachting “Yacht Club Capri”, too, a silver-blue beauty line is reminiscent of a sailing boat. Badges on the B-pillar and on the tailgate refer to the cooperation with the renowned yacht club.
The unique details continue in the interior. The dashboard is covered with wood. The ivory-colored seat covers with leather inserts from Poltrona Frau are embroidered with the blue 500 logo and form an elegant contrast to the black door panels and floor mats. The upper panels and the headliner are made of ivory. Ivory-colored leather on the gear knob, mats with white frames, a black surround for the radio, a height-adjustable driver's seat, rear parking sensors, a specific cover for the vehicle key and a numbered badge (for the first 500 copies in Germany) complete the features of the special model.
Options for the new Fiat 500X Yachting include xenon headlights, a navigation system as well as a chrome line trim strip for the bonnet and a wind deflector. This creates even more Dolce Vita feeling.
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500C Yacht Club Capri500 Yachting
Photo credit: Fiat
500X & 500C Yachting Yacht Club Capri
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