Gemballa sharpens corporate strategy and gives an outlook on future models.

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Gemballa Avalance 4x4 Tornado 1

Gemballa, the southern German refinement and tuning company with a worldwide reputation, will in future structure its business areas in three separate divisions. In the Hypercar division (HD) the development and production of the first own Gemballa hypercar will take place. In addition, the Luxury Customization Division (LCD) the previous areas of activity vehicle refinement, performance increases, limited small series and one-offs (one-offs). From now on, the specialist department takes care of the maintenance and restoration of classic Gemballa vehicles Gemballa Classics Division (CD).

Delimitation of the business areas for more dynamism

Gemballa Avalance 4x4 Tornado 2

"With the delimitation of the individual business areas and the management as a separate profit center, we want to ensure a clearer corporate structure. This should in particular also have a positive impact on current fundraising activities. All areas are currently being equipped with new investments and will be greatly expanded in the future. The focus remains on expanding our already high quality standards. We'll be launching numerous new models over the next 24 months and expanding our dealer network worldwide,“Says Steffen Korbach, owner and CEO of Gemballa.

New Gemballa Avalanche 4 × 4 and Tornado 4 × 4

He continues: "We will primarily continue to focus on customizing and increasing the performance of Porsche models, but we are also open to other brands. The prototype of the Gemballa Avalanche 2017 RS based on the Porsche 4.2, which was presented at the Geneva Motor Show in 991, will now be launched in an exclusive small series based on the Porsche 991 and 992 this year. The performance data will put all comparable vehicles in the shade. In 2016, we had already discussed the development of a 4 × 4 variant of the Porsche Cayenne as the Gemballa Tornado 4 × 4 and the Porsche 911 as the Gemballa Avalanche 4 × 4. Drafts for both vehicles have been in the drawer for a long time."

  • In addition to hypercar development, the Luxury Customization Division will be greatly expanded in the future

Performance increase with over 1.000 HP in preparation

Gemballa Avalance 4x4 Tornado 3

The Luxury Customization Division is currently very successfully marketing the body kit conversion for the Porsche 991/992 under the name "GTR 8XX Evo-R BiTurbo“With an increase in performance to currently 818 hp and 1.098 Newton meters and an acceleration of 2,3 seconds from 0-100 km / h (62 mph) and a top speed of over 370 km / h (230 mph). A performance variant with over 1.000 hp is in progress and will be launched on the market this summer.

High investments in development and expansion of high quality standards

"After years of consolidation, we are now preparing a major product offensive with new high investments,"Says Steffen Korbach and adds:" A lot has changed in our industry. Stricter state guidelines and laws, new trends, and competition from vehicle manufacturers are having a massive impact on the vehicle customization business. We have worked long and hard and since 2010 have invested over 15 million euros in modernizing the brand and improving product quality. All of this with the aim of standing out from the mainstream in the future. "

Of course that had not happened yet!

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