Hyundai Tucson “Beast” Concept Car Receives Film Reel!

The Hyundai TUCSON will be unveiled to the public in the upcoming Sony Pictures film Uncharted as a concept vehicle with the meaningful name “Beast”, with versatile capabilities and a futuristic design. In addition to the TUCSON “Beast”, the production model of the Hyundai TUCSON as well as the models G90, G80 and GV80 from the Hyundai premium brand Genesis can also be seen in the film. The film's world premiere is February 11 in the UK and February 18 in the US and other global markets.

Hyundai Tucson "Beast"

The Hyundai TUCSON is an extremely capable SUV that is up to the challenges of various adventures. 'Uncharted' delights millions of fans around the world and we look forward to showcasing the assets and technology of our vehicles in a creative way that is appropriate to the Sony Pictures film. Our recent collaboration with 'Spider-Man: No Way Home' was a huge success promoting the IONIQ 5 and the TUCSON, which we're now giving a boost to with 'Uncharted'. Thomas schemera

The action-adventure film from Sony Pictures is based on the popular PlayStation video game “Uncharted” by the computer game developer Naughty Dog. In the film, wily thief Nathan Drake, played by Tom Holland, is recruited by seasoned treasure hunter Victor "Sully" (Mark Wahlberg) to recover a fortune Ferdinand Magellan lost 500 years ago. What begins as a robbery turns into a fast-paced race around the world for the duo. The film's antagonist is the unscrupulous Moncada, played by Antonio Banderas. He believes he and his family are the rightful heirs to the spoils. If Nate and Sully can decode the clues and solve one of the world's oldest mysteries, they stand a chance of finding $5 billion worth of treasure and maybe even Nate's long-lost brother - but only if they learn to cooperate.

The Hyundai Design and Technical Center in Irvine, California, and Sony Pictures worked together on the vehicle design of the TUCSON "Beast", which is characterized by a robust exterior with reinforced bumpers, tires and other outdoor-suitable features compared to the production model in order to be equipped for the treasure hunt to be.

The Hyundai team has created a humorous and global campaign that perfectly captures 'Uncharted''s call for adventure and once again underscores why our joint partnership is already a resounding success. Jeffrey Godsick

As part of the marketing activities for the film, Hyundai Motor has initiated a global TV commercial starring Tom Holland, as well as a variety of promotional activities. The 60-second commercial, titled "Car Wash," stars Holland as Nathan Drake pulling up his TUCSON, covered in mud and filled with various treasure-hunting tools and artifacts, at a local car wash. While the Hyundai SUV gets cleaned, Nathan relaxes in the car wash until the TUCSON is clean and ready for his next adventure. A shorter version of the spot will be broadcast in February 2022 on major TV networks in the US, Europe, South Korea and other global markets.

Hyundai Motor's "Uncharted" campaign is the result of a global, multi-theatrical partnership the company formed with Sony Pictures in May 2020 to bring the automaker's human-centric vision of mobility to life through product and technology innovations to fill. Uncharted is the second feature film in the collaboration, following Hyundai Motor's collaboration with Sony Pictures on Spider-Man: No Way Home, one of the world's top XNUMX grossing films of all time.

In addition, Hyundai will also be part of another Spider-Man™ film adaptation: “Across the Spider-Verse (Part One)” is the sequel to the critically acclaimed and Oscar (Academy Award®) winning animated film “Spider-Man™”. Man: Into the Spider-Verse, which is slated to hit theaters in October 2022.

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Hyundai Tucson to Star in Sony Pictures Film Uncharted
Photo credit: Hyundai

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