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Jascha Straub - for your personal Bugatti made to measure!

Reading time 8 Min.

Recently updated on December 15, 2023 at 07:28 am

Jascha Straub - for your personal Bugatti made to measure!

At Bugatti, it takes the eye of an accomplished designer to turn customer wishes into reality. Every time you order a Bugatti, you can choose from an almost infinite number of options - and so two Bugatti models are rarely identical. Hence, the advice of an expert is invaluable in guiding the customer through the process. A person who knows the huge catalog of Bugatti options down to the last detail, who can explain the possibilities for customization and who helps to weigh this and that selection against each other. It is this personal connection between the individualization process of the brand and its customers that defines the exclusivity and ultra-luxury of every hyper sports car manufactured in Molsheim.

Custom-made Bugatti!

When making a major purchase like buying a Bugatti, the customer deserves the best advice so that they can be certain that the options chosen will fit together precisely to create the picture they have in mind. With the choices offered, the difference between two options can be huge. In addition, these decisions have a lasting impact, as many Bugatti vehicles outlast generations and are passed on. Customers want to make good, well-informed choices.

Jascha Straub - for your personal Bugatti made to measure!

With every Bugatti that is ordered, the customer can be sure that Jascha Straub was involved in this process. The Design & Sales Representative is the personal link between the customer and the individual and creative design of their vehicle. Straub knows every little detail of Bugatti and creates the ultimate individual shopping experience for every customer of the French luxury brand. This direct connection between the design and sales department at Bugatti and the customer defines the unique customization process; it is a journey that can take hours or months, depending on the complexity of the customer's needs.

Straub is much more than an individualization expert. As an exterior designer for Bugatti, it is his holistic and visionary imagination that makes his role so important and ensures that the individual buying experience at Bugatti is so special and unique. Jascha Straub is not only highly professional and confident when it comes to contact with customers, she also feels at home in the design studio. There he started his career at Bugatti and played a key role in the exterior design of the two latest Bugatti models - the Divo2018 unveiled in 1 and the Centodieci2019 unveiled in 2 - which has strengthened his overall view of how a Bugatti can be visually expressed.

Link between the teams

Straub has always been a great admirer of Bugatti's history, which makes the brand so unique. The technical finesse of company founder Ettore Bugatti and the design art of Jean Bugatti have inspired his career. It is Straub's passion for Bugatti that led him to his dream job at the luxury brand's legendary headquarters in Molsheim, Alsace. Straub offers innovation at every level and acts as a link between design and sales. With his in-depth knowledge of Bugatti history and the products, Straub ensures that no detail is lost from ordering to delivery. The configuration is always perfectly tailored to the customer.

"In my work, I combine several passions every day," says Jascha Straub, Design & Sales Representative at Bugatti. “There is no other job in the world where you can take customers on such a personal journey. As part of my role, I create an often unique opportunity for customers in their lives. Many see me as their point of contact, as we maintain a lively personal exchange in this process, ”says Straub. “For me personally, as for everyone else who is familiar with cars and motorsport, the name Bugatti is extremely moving and has an enormously rich history. The name Bugatti has always stood for so much. Even before I came to the company, I was connected to the brand through and through. Their history means just as much to me as what Bugatti stands for today. "

In addition to the daily work on customer orders, Straub is still involved in the development of color and equipment packages, working closely with the Bugatti design team. Straub, for example, had a decisive influence on the “Les Légend du Ciel” edition of the Chiron Sport3, which was presented last November. The special edition of the hyper sports car, limited to 20 copies, is a true reminiscence of Bugatti's glorious Grand Prix days and an homage to Bugatti's “Dare Devils”, famous racing drivers of the past century and former pilots. Straub is responsible for the hand-drawn sketches that adorn the gaucho leather of the “Les Légend du Ciel” edition by Chiron Sport. "The hand-drawn sketches that I made for 'Les Légend du Ciel' underline the expressive character of this edition".

The Chiron4 "Zebra" - which is reminiscent of the Veyron Grand Sport "L'Or Blanc" from 2011 - is also the result of the creative hand of Straub and his talented colleagues. “The 'Zebra' Chiron, a one-off that was specially made for a passionate Bugatti customer from Qatar, is more art than anything else - it is breathtaking,” says Straub. “The customer came to us with the idea and we implemented it, which shows that our customization really knows no limits. In order to match the flowing lines of the Chiron, we had to develop a solution to mask off parts of the body for painting. Some procedures already existed from our work on the Grand Sport 'L'Or Blanc'. "

Jascha Straub - for your personal Bugatti made to measure!

The focus on customization is deeply anchored in the brand's product portfolio for all Bugatti models. The four derivatives of the Chiron include the basic model, limited to 500 copies, the Chiron Sport, of which the "110 ans Bugatti" and "Noire" editions were available - all sold out - as well as the recently presented "Les Légende du Ciel" edition , the Chiron Pur Sport5 (limited to 60 copies) and the Chiron Super Sport 300 + *. The “One Off” and “Few Off” projects, which comprise a total of 51 units - Divo, Centodieci and La Voiture Noire2 - are also all sold out.

The Bugatti configurator provides customers with 34 standard color options, including 31 for the Chiron and a total of eight options for colored carbon fiber. "Agile Bleue" and "Copper" were specially developed for the new Chiron Pur Sport, "Gris Serpent" for the "Les Légend du Ciel" and "Jet Orange" for the Chiron Super Sport 300+. If a customer still cannot find what he is looking for, Jascha Straub offers a color palette with several thousand color options. If the customer's request cannot be satisfied even in this way, the color is developed individually and exclusively. In addition, you can choose from 32 colors for leather and decorative stitching, 19 carpet colors and eleven for the seat belts. Here, too, Bugatti's designers are open to reinventing the color palette if none of these colors fit. Jascha Straub guides the customer through the entire selection process. At the end, if requested, the customer will receive a sketch hand-drawn on the spot by Straub to remind them of their day at Bugatti.

Jascha Straub - for your personal Bugatti made to measure!

Hendrik Malinowski, Director of Sales and Operations at Bugatti Automobiles SAS, says: “We see Jascha's role as an extension of the design process that connects the customer with the company. Every Bugatti ordered is different, not least because of the wealth of options that we offer our customers. Every automobile manufactured by Bugatti is a masterpiece, and every car that leaves our studio in Molsheim leaves a legacy that could last for centuries and should be just as effective a hundred years from now as it is today. When a customer orders a car, the design of the product has already been determined by Bugatti, but there are so many more details to be determined. Every model is like a blank canvas, and it is Jascha's job and passion at the same time to accompany our customers. "

Achim Anscheidt, Director of Design at Bugatti Automobiles SAS, adds: “Jascha is an important part of our team and the ideal link to our valued customers and their individual wishes. With his excellent visual communication skills, he translates the sum total of a customer's ideas into a realistic picture and a feasible project. It is extremely important to have this bridge between the customer and what is technically feasible at Bugatti, as we believe that customers should expect individualization and tailor-made personalization as a matter of course and this is also an expression of being part of the Bugatti family. "

Unrivaled exclusivity

At Bugatti's famous headquarters in Molsheim, France, Straub provides design insights into the tailor-made ordering process and oversees the “Bugatti Sur Mesure” customization program that characterizes the “Molsheim Experience”. The visitor program enables customers to visit the luxury brand and calmly discuss the ordering process with Straub before the configuration starts and is finally confirmed. The Molsheim Experience consists of different parts, including an introduction to the brand and its history, a tour of the grounds and a test drive with one of the official Bugatti pilots. Straub's deep understanding of the brand offers customers a holistic, harmonious concept on the way to their dream car.

Straub adds: “The configuration of every Bugatti is the most expressive and personal experience one can imagine. I love taking customers on a journey that is different for me every time. Some customers have a very clear idea of ​​what they want and it only takes 30 minutes to configure the final car. Occasionally, it takes some gentle persuasion to guide customers to make the right choice for them. In other cases, the process is much more time consuming and can take a few months. Thanks to the many options that Bugatti offers, every order is tailor-made, and this diversity motivates me enormously. "

The unique position in a customer-oriented role with so much experience in design makes Straub a real asset to Bugatti's unique customer experience. His contribution is backed up with such an in-depth knowledge of the brand and an ongoing commitment within the design department. Straub adds: “I am always inspired by the world of design, magazines and trends, so that whenever a customer asks for recommendations, I can give them permanent and unique inspiration that is currently desirable, but also sustainable Has an effect. With my passion for Bugatti, I see myself as the guardian of the brand. Ultimately, customers have an almost infinite choice, and it is my job to make this as easy as possible for them - while also supporting a decision that has to look right in a century. "

Jascha Straub - for your personal Bugatti made to measure!

Photos: Bugatti

Jascha Straub - for your personal Bugatti made to measure!

Of course, that wasn't the end of it. Our tuning magazine has tens of thousands more tuning reports in stock. Do you want to see them all? Just click HERE and look around. Or are you particularly interested in the French sports car manufacturer Bugatti? Then the following excerpt is definitely just the thing.

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Jascha Straub - for your personal Bugatti made to measure!

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Jascha Straub - for your personal Bugatti made to measure!

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Jascha Straub - for your personal Bugatti made to measure!

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About Thomas Wachsmuth

Thomas Wachsmuth - He has been an integral part of tuningblog.eu since 2013. His passion for cars is so intense that he invests every available penny in them. While he dreams of a BMW E31 850CSI and a Hennessey 6x6 Ford F-150, he currently drives a rather inconspicuous BMW 540i (G31/LCI). His collection of books, magazines and brochures on the subject of car tuning has now reached such proportions that he himself has become a walking reference work for the tuning scene.  More about Thomas

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