To the moon and back again: Lamborghini presents the exclusive Space Key, art paired with carbon fiber from space - the brand's entry into the NFT world! Sant'Agata Bolognese, January 18, 2022 - Automobili Lamborghini announces the first NFT (Non-Fungible Token) project in the company's history. Posts on social media related to the topic "To the moon" have already indicated it, now the space artwork called Lamborghini Space Key has been officially unveiled, which will be auctioned shortly. At the heart of this exclusive project, limited to five pieces and created in collaboration with an as yet unnamed artist, is a fragment of state-of-the-art carbon fiber composite material that Lamborghini sent to the International Space Station (ISS) in 2019 as part of a collaborative research project. After its return from space and all tests relevant for research purposes, the carbon fiber composite material is now part of the Space Key. The company thus sets another milestone in its history, which now marks its entry into the NFT world. Each of the five Space Keys is linked to an exclusive, purely digital work of art by the same artist via the QR code on the back of the carbon fiber.
Lamborghini space key
“Innovation is a deeply rooted part of the Lamborghini DNA,” explains Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “As a leading company for carbon fiber composites in the automotive industry, we have pushed the boundaries of what is possible with the cooperative research project in space that was initiated two and a half years ago. Entering the metaverse proves once again that Lamborghini is about exploring new horizons. We have answered the call of the NFT world and are excited to engage with this passionate and innovative community.” Lamborghini's entry into the NFT world is in partnership with NFT PRO™. Further details will be announced over the coming days and weeks, including the name of the artist who created the space key and digital artwork, the nature of this unique artwork, the auction house, and the date and time of the auction with the link to register for the auction.
What are NFTs?
NFTs (Non-Fungible Tokens) are unique identifiers registered in a distributed database known as a blockchain and linked to a digital asset such as an image, video, music or other record (such as a vehicle VIN number). Each token is unique and guarantees the owner the authenticity, rarity, programmability and traceability over the Internet.
Who is NFT PRO™?
NFTPro™ is the leading white-label enterprise NFT solution for global brands, ensuring seamless, simple and on-brand NFT campaign delivery. With an enterprise-ready platform, proprietary process, and dedicated enterprise support, global players are empowered to plan, create, sell, and distribute true NFT-based digital assets to engage diverse communities, generate new revenue streams, and cross-sell physical products support financially. Full power of disposal, sustainability and compliance with international regulations are always guaranteed. Photo credit: Lamborghini
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