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Automobili Lamborghini presents a unique copy of the Aventador S at Monterey Car Week in California, masterfully interpreted by Skyler Gray, a young American artist and a rising star on the international street art scene. The single piece of the Aventador S by Skyler Gray, shown in California, symbolizes the fusion of two art concepts: the art of building Lamborghini supercars, combining unique design with technological innovation, and the art of Skyler Gray on the other hand, at the age of just 19 was voted "Fresh Prince of Street Art" and is often compared to Andy Warhol, Keith Haring or Jean-Michael Basquiat for his iconographic pop style. He is the youngest artist ever to exhibit his work in museums and international art fairs, and was ranked 2017 by Forbes on the 30 under 30 list of the world's most influential artists.
Lamborghini Aventador S from Skyler Gray
Katia Bassi, Chief Marketing Officer of Automobili Lamborghini, explains: "Our affinity to the world of art has led us to embrace a new creative approach, entrusting Skyler Gray with the design of a vehicle that is in itself a work of art. This project is made for our new paintshop in Sant'Agata Bolognese, where technology and art come together and our specialists are called upon to realize the dreams of our customers in the search for the highest aesthetic perfection. "The vehicle, the artist how a blank canvas was handed over was created in Lamborghini's new paint shop recently opened in Sant'Agata Bolognese. The three-week creative process took place in collaboration with a team of technicians, painters and logistics, assembly and quality specialists, who accompanied the project from the feasibility phase through to the production process. Despite the high complexity of the implementation, the artist, with the support of the team, created the first Lamborghini artwork on four wheels.
Air brush, spray guns, rollers and stencils
Skyler Gray used the most important techniques of street art, including air brush, spray guns, rollers and stencils, which he gave the body his typical pop style in orange and yellow tones. The basic color Arancio Atlas served as a canvas on which Gray interpreted the Lamborghini brand with his typical creativity. The entire exterior has been livened up with powerful and irregular brushstrokes in yellow, dark orange and white, interrupted by splashes of paint and paint streaks in drip-painting technique. Inspired by the change of three colors, the body is animated with stylized images of bulls passing along the side panels and leaping out of air intakes and - recalling Warhol's work "32 Campbell's Soup Cans" - from the iconic Campbell soup can.
of course with a signature of Skyler Gray
As on the underside of each canvas, the body also bears the signature of Skyler Gray paired with its distinctive flash logo over the name, which underpins the authenticity and uniqueness of this work of art. The interior of leather in the color Nero Ade (black) with orange contrasting seams receives its individual touch through an embroidery on the back wall, which shows a bull ready to attack as a comic drawing between splashes of color. The embroidery of the bull designed by the artist was entrusted to the crafted hands of the saddlery specialists of Lamborghini. The Aventador S from Skyler Gray, acquired by an art collector, is the first Lamborghini to be certified using the innovative blockchain technology.
Part of the pilot project "Lamborghini Sicura"
The vehicle is part of the "Lamborghini Sicura" pilot project, which was launched in collaboration with Salesforce and aimed to protect the vehicle as a work of art. It's a validation process that uses Salesforce Blockchain technology to ensure the security and integrity of the data. The implemented protection system is designed to eliminate the possibility of forgery, track and certify all model-related information, and at the same time increase added value for all involved. The Aventador S by Skyler Gray is from the 15. to 18. August 2019 exhibited in "The Lounge", a Lamborghini villa with sea views in an exclusive location on the famous eighteenth hole of the Pebble Beach Golf Course in Monterey.
designed according to the "Created to Inspire" approach
The space concept was inspired by art in its various forms and was designed according to the "Created to Inspire" approach. A private villa designed as the home of an art collector and Lamborghini fan, where guests are taken on a journey of discovery that blends the world of Lamborghini, modern art and design in perfect harmony. The world of Lamborghini is represented by the exhibition of recent model novelties and interactive islands dedicated to the creative design process and its personalization in an intimate, informal and informal atmosphere. Along with Skyler Gray with the vehicle he designed and his most famous paintings, the artist Alfredo Sannoner, a masterful calligrapher with his artful italics and his quest for beauty and perfection in the written word, is among the artists who bring the lounge to life.
Lamborghini's key partners include the watch brand Roger Dubuis, Body Friend with its massage chairs inspired by Lamborghini vehicle design, Alcantara and the furniture collection realized in partnership with Riva 1920. If we receive timely information about further changes to the Aventador there is of course an update for this report. You will be informed if yours is just ours Feed subscribe to. Have fun watching the pictures and stay true to us!
(Photos: Lamborghini)
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2019 Lamborghini Aventador S by Skyler Gray
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