Mercedes-AMG in Affalterbach and the Mercedes-AMG Petronas F1 Team in Brackley, England, are deepening their partnership that has existed since 2012. In concrete terms, this means: a stronger bundling of motorsport activities at the high-performance brand Mercedes-AMG, an even more intensive, reciprocal transfer in the development of future-oriented, electrified racing and road technologies and all of this in the course of a partnership that is shaped of identical values and of course a passion for motorsport. The new design of the Mercedes-AMG F1 W12 E PERFORMANCE for the new season also visually reinforces the solidarity and brand identity.
Even closer partnership!
In Affalterbach, Baden-Württemberg, as well as in Brackley and Brixworth, highly efficient and highly motivated teams strive for the extraordinary, for cutting-edge technology and for success. Whether in Baden-Württemberg or the county of Northamptonshire, the AMG spirit lives for top performance at both locations. "We have had a close partnership for nine years, from which a wide variety of developments and countless successes have emerged. We have the same motorsport genes and an extremely strong spirit in the whole team. In short: We live performance! Now is exactly the right time to take our cooperation to the next level: With the Hypercar Project ONE we are bringing Formula 1 technology almost one-to-one onto the road for the first time. We will be delivering the first copies of this highly exclusive series to our customers this year. With this unique project, we are ringing in performance-oriented electrification at AMG. And under the E PERFORMANCE technology label, we are advancing our interpretation of high-performance and efficient hybridization for future road models. And as far as our performance on the racetrack is concerned, we naturally hope that our fastest and most powerful E Performance vehicles will once again be able to fight for the world championship title", Says Philipp Schiemer, CEO of Mercedes-AMG GmbH.
In Affalterbach, Mercedes-AMG has direct access to the winning technology of the Mercedes-AMG Petronas F1 Team in all relevant areas. The increased cooperation will further accelerate the transfer of know-how and technologies between Brackley, Brixworth and Affalterbach and reinforce the position of Mercedes-AMG as the performance and sports car brand of the future. Mercedes-AMG is thus also opening up to new, lifestyle-savvy target groups who are enthusiastic about the competitive world of Formula 1 and who always want to have the latest, sustainable and motorsport-proven technology.
The challenges in Formula 1 are enormous
"The technical challenges in Formula 1 are enormous and of course a fascinating task for an engineer. In the premier class of motorsport, the current hybrid power units are not only extremely powerful, but also have an immensely high level of efficiency and are therefore very efficient - characteristics that we also pursue in our series models. Thanks to the close exchange, we can apply a large number of experiences and technologies from Formula 1 in our performance hybrids for the road“, Says Jochen Hermann, member of the management of Mercedes-AMG GmbH.
In 2012, Mercedes-AMG joined forces with the Mercedes-AMG Petronas F1 Team and Mercedes-AMG High Performance Powertrains (HPP). Since then, the partners have worked closely together on many projects, especially in technology transfer. The latest example is the electric exhaust gas turbocharger, which has proven itself in Formula 1 under extreme conditions and will soon be used in AMG series models. There is also a close exchange of information on simulation technology in development phases or on operating strategies in the battery and hybrid sectors.
Mercedes-AMG F1 W12
Further bonds and developments from Formula 1 will follow. These include the cell technology of high-performance batteries and their special cooling requirements. These are two further examples of the technical parallels between the Mercedes-AMG F1 W12 and the performance hybrids for the road that are in the starting blocks, which actually make the closer cooperation tangible on a daily basis. It is not for nothing that some employees from Mercedes-AMG from Affalterbach are at the service of Mercedes-AMG High Performance Powertrains (HPP), the successful Formula 1 engine manufacturer in Brixworth, England. The close ties between the respective performance divisions are also evident at the top management level. Philipp Schiemer is now a member of the Mercedes-AMG Petronas F1 team on the Supervisory Board. Jochen Hermann, on the other hand, sits on the supervisory board at Mercedes-AMG High Performance Powertrains.
"We look forward to working even closer together in the various areas. Whether with us in the Formula 1 team or at Mercedes-AMG in Affalterbach - you can feel this fascinating spirit and the great team spirit everywhere. Every single employee really gives everything. We live performance gets to the point. And I'm excited to see what else we can achieve with our joint performance“, Says Toto Wolff, Team Principal and Managing Director of the Mercedes-AMG Petronas F1 Team.
further motorsport activities were bundled
With the more intensive cooperation, other motorsport activities will also be bundled at Mercedes-AMG. This applies to the area of marketing as well as to strengthening and expanding the e-sports commitment. Ultimately, this bundling strengthens another important pillar of the performance and sports car brand from Affalterbach: the customer sports program in the GT3 and GT4 sector, which has been very successful and constantly growing over the past eleven years. With all of these activities, AMG is clearly committed to its roots in motorsport.
Of course that had not happened yet!
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