The consistent expansion of electromobility and additional opportunities to experience the brand-typical driving fun are the focus of the realignment for the MINI model range. This also opens up new perspectives for the John Cooper Works brand. With the future vehicle architectures from MINI, the possibility will be created of realizing extreme driving fun and characteristics that are consistently geared towards performance, no longer exclusively with combustion engines, but also with electrified drives. Electromobility in the style of MINI is already in the fast lane. With the plug-in hybrid model MINI Cooper SE Countryman ALL4 alone, five percent of all new registrations of the brand are vehicles with electrified drives.
MINI Cooper SE is an e-best seller
After the extremely successful launch of the all-electric MINI Cooper SE, this quota doubled to around ten percent within a few months. With this experience and in anticipation of the technology packages that will be available in the future, MINI is now preparing the next step for the development of John Cooper Works models with electrified drives. "With the MINI Electric, we have shown how well driving fun and electromobility go together, ”says Bernd Körber, Head of the MINI brand. “Now is the time to transfer the performance character of the John Cooper Works brand to electric mobility. That is why we are working very intensively on concepts for John Cooper Works models with electrified drives.“The current impulses for the development of a MINI John Cooper Works Electric make it clear that electromobility is of central importance for the future direction of the brand.
still John Cooper Works models with combustion engines
Sustainability and extreme sportiness are combined in a unique way. "At the same time, John Cooper Works models with conventional combustion engines will continue to play an important role in meeting the wishes and needs of our performance-oriented fans all over the world“, Says Bernd Körber. "With the new focus on electrified performance, we are also creating the opportunity to sharpen the independent profile of the John Cooper Works brand even more than before." Should we receive more information, there will of course be an update for this report. You will be informed of this if you simply use ours Feed subscribe to. Have fun watching the pictures and stay true to us!
Photos: Mini (BMW Group)
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John Cooper Works models with electrified drive
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