“Icons of Porsche” festival attracts thousands of visitors

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2021 Icons of Porsche Festival 6 “Icons of Porsche” Festival attracts thousands of visitors

More than 7.000 visitors and - spread over the weekend - more than 1.000 Porsche vehicles on site: the "Icons of Porsche" festival in Dubai made history as one of the largest public events for an automobile manufacturer in the Middle East. Thousands of enthusiasts, Porsche owners and families flocked to the first Porsche event in the Middle East, which celebrated classic cars, art and culture and brought people from different walks of life together. The event, at which numerous classics were shown, was the largest exhibition of historical vehicles from the Porsche Museum outside of Germany this year. The visionary design studies from the “Porsche Unseen” series were also on view - a premiere for public events outside of Germany.

“Icons of Porsche” festival

The festival featured a variety of local and international works by contemporary artists such as Chris Labrooy, as well as live entertainment, musical performances and dining options. Grant Larson, Head of Special Projects at Porsche AG, answered questions on the stage, as did Achim Stejskal, Head of the Porsche Museum. Hundreds of classic car owners from the United Arab Emirates, Bahrain, Kuwait, Saudi Arabia, Lebanon and Oman had traveled to Dubai to attend the event and showcase their own vehicles at the festival.

Dr. Manfred Bräunl, CEO of Porsche Middle East and Africa, was impressed by the response from the audience: “We know that there are a large number of rare and unique Porsche classics to be found in the region. We wanted to bring them together with the local population in an event that focuses on car culture in a family-friendly environment. We had big dreams and plans, but the result surprised us nonetheless. "

Arouse passion for Porsche

Grant Larson added, “This is my first visit to the Middle East and I am overwhelmed by the interest and enthusiasm for our brand and products. I think the visitors really appreciated the fact that this wasn't the usual auto show or product presentation, but simply a place where they can have fun, talk to each other and learn more about the brand's tradition first hand could experience. This event was ideally suited to arouse the passion for Porsche and cars in general and to show the public that car culture can be interesting and fun. "

The vehicles on display included legendary racing cars such as the Le Mans winners 911 GT1 and 917 KH, which are examples of the brand's success story in motorsport. Danny Neville, Shebani, Jamy Deville and Abri provided the musical entertainment, while works by Chris Labrooy, BAVZ and Jeffrey Docherty were on view in the area of ​​art.

Of course, that wasn't the end of it. Our tuning magazine has tens of thousands of other tuning reports in stock. Do you want to see them all? Just click HERE and look around. Or are you especially interested in our Tuning classics Title? Then the following extract of tuned young and old timers is sure to be just the thing to browse.

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“Icons of Porsche” festival attracts thousands of visitors
Photo credit: Porsche

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