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Photo credit: Porsche
Porsche and the New York fashion label Aimé Leon Dore (ALD) have once again redesigned a vehicle together. After the restored 911 Carrera 4 (type 964), presented at New York Fashion Week 2020, the restored 911 Super Carrera is the second result of the collaboration between the two brands. ALD founder and creative director Teddy Santis has fulfilled a dream with the olive-colored 911 SC: his very own 964 based on the roots and values of his family. “The vision for this project has always been to portray the Super Carrera in a completely different kind of intimacy than the XNUMX, but one that feels just as impressive,” says Teddy Santis. "The design of the vehicle and the creative direction for the project both come from my childhood in the Greek islands and from the unique beauty of things that get better with age and wear and tear in this environment."
Unique combinations by hand
The 911 SC also impresses with pure passion for the brand and attention to detail. As the exterior color, Santis chose "Olive", a classic Porsche color. Additional headlights on the front hood, Fuchs rims and a basket on the roof of the vehicle also make the historic XNUMX a perfect everyday companion.
This means that the 911 SC should also be suitable for driving on less well-developed roads. In the interior, Santis combined materials and colors in a unique way. For example, Persian carpets serve as doormats. The fashion designer also integrated them into the doors. The supplier has extensively restored the original Recaro seats itself. All materials - from leather to bouclé - were processed by hand.
Cooperation as a privilege
“Working with Porsche is always a deeply humbling experience and a privilege, but this project left me with a deeper appreciation for the company, its core values and the great people who work there,” says Teddy Santis. “The fact that our relationship grew closer during the coronavirus crisis, when all of our plans got mixed up and we had to adapt, proves the commitment, ingenuity and vision of the Porsche team. More than ever, the realization of this project is about teamwork and collective conviction as well as the common vision of the two brands. "
"Like the first vehicle that we created as part of our partnership, the 911 SC is a characterful interpretation of the 911 idea," says Robert Ader, Vice President Marketing (CMO) of Porsche AG. "I am delighted that we can not only show the fans of our brand a great project at the interface between sports cars and fashion - but especially that we were able to help Teddy Santis make his dream come true."
Premiere of the restored 911 SC in New York City
The restored vehicle will have its live premiere from May 21 to 23 in New York City: Customers and fans of both brands can marvel at the 911 SC in the brand's flagship store there. Aimé Leon Dore will also be launching a capsule collection that will reflect the materials and patterns of the redesigned vehicle. The collaboration with Teddy Santis is another example of authentic partnerships between Porsche and lovers of the brand who are fulfilling a long-cherished dream with sports cars from Zuffenhausen.
Info: Aimé Leon Dore is a fashion and lifestyle brand founded in 2014 and based in Queens, a borough of New York City. Inspired by daily life and culture, Aimé Leon Dore has continued to refine and advance the definition of men's fashion through clear, bold and classic aesthetics.
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