Sunday 17th October 2021


Triumph was a manufacturer of bicycles, motorcycles and automobiles until 1984. The owner was Siegfried Bettmann (1863–1951), the founder. When looking for a trade name, he decided on “Triumph” because it was understood in the most important languages. In 1886 he founded the Triumph Cycle Company in Coventry, England. In 1887, Mauritz Johann Schulte, another German, joined Triumph as a partner. The German Triumph subsidiary was founded in Nuremberg in 1896: Deutsche Triumph Fahrradwerke AG. Motorcycles were also produced in Nuremberg from 1903. In April 1923, the first Triumph automobile with a 1393 cc engine was presented - the 10/20. The last newly developed car to be sold under the Triumph brand was the Stag sports car.