Not many motorcycles manage to become an icon before their official market launch. But that is exactly the case with the BMW R 18 presented last year. Since then, it has been regarded as the high point of cruiser culture, as an object of desire for customizers all over the world, and numerous conversions in a wide variety of styles have been carried out in a very short time. With the R 18 customizing competition, BMW Motorrad responded to this urge to give the R 18 an individual appearance and to be able to give free rein to one's own creativity.
BMW Motorrad is looking for tuning R 18 conversion
18 BMW Motorrad partners throughout Germany demonstrated what is possible with the R 14:
- Autohaus Munding GmbH
- Cloppenburg GmbH
- Dexheimer GmbH
- Fuchs Motorrad GmbH
- Hänsle Motorradsport GmbH
- Martin GmbH
- MCA Frankfurt GmbH
- Motorrad Bögel GmbH
- Motorrad Center Darmstadt GmbH
- Motorrad Witzel GmbH
- Motorradhaus Ebert eK
- Reisacher Augsburg GmbH
- Riller & Schnauck GmbH
- Zweiradwerke Vertriebs GmbH
The 14 BMW Motorrad partners had three months to design their own personal vision of the R 18 and put it into practice. The result is completely different bikes that are impressive - from the reduced bobber to the eye-catching "bad boy" in sapphire blue. There were no limits to creativity - there were strict rules with regard to implementation: no help from external customizers and only three months from brainstorming to the finished motorcycle. The BMW Motorrad partners were able to determine the scope of customization themselves. The resulting creations can be viewed in the gallery under this link: bmw-motorrad.de
Winners will be determined by means of social media voting!
Visitors can have a say in who will ultimately be chosen as the winner via social media voting. So it's worth checking out the BMW Motorrad Germany Facebook and Instagram channels regularly. Two R 18 custom bikes will compete against each other on Tuesdays for the next seven weeks. According to the knockout system, the respective winner then goes to the next round and the overall winner is expected to be announced on November 3, 2021.
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BMW Motorrad is looking for Germany's best R 18!
Photo credit: BMW
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