Advertising on private cars actually sounds like a good thing for both sides, companies and car owners. The driver of the car parks in front of the supermarket, school, or in the parking bay of a busy street and makes money in the process. The company advertises in different locations and does not have to do more than one Foil to put on the car. However, there are a few things to consider when it comes to car advertising.
Earn money with car advertising
Some companies directly sign a rental agreement with the employees for free space on the private vehicle. Here they use a trick to pay employees a small extra salary tax-free. If the income from car advertising does not exceed the limit of 256 euros throughout the year, you do not have to pay tax. If the additional salary is due to a Werbefolierung higher, it must be taxed in any case. Some companies also pay the remuneration in the form of fuel vouchers or other vouchers. You quickly come across placement companies on the Internet that specialize in bringing free spaces together on private cars and companies. But clearly, these companies also want to have a piece of the cake. Before you sign a contract here, you should read the conditions carefully. A penalty may be payable if the contract is breached. Caution is always advised when you are asked to first pay a fee and then there is no contractual guarantee that an advertising partner will be found. These offers are often dubious and the providers only focus on the data or the prepayment.
Advantages and disadvantages of car advertising
Nowadays, there are far easier ways for companies to reach far more people with their advertising message than with car advertising. This is quite untargeted and in the worst case the car is standing in a narrow gap in the parking garage for hours and the advertising is not to be seen. In addition, the company has to rely on the fact that the driving style is exemplary and that the driver is not unpleasantly noticed in traffic. Then the advertising is quickly attributed to an employee of the company. In addition, the car must meet some requirements. It should have a perfect paint job and should not show any damage such as dents or scratches. It should also be free of any other stickers or foils. The car may often not be older than five years. And of course, advertising is more noticeable on a Ferrari than on a Fiat Panda. For advertising companies, car advertising only pays off when the driver travels a large number of kilometers per year. Some companies also require drivers to transmit their data via GPS. Ultimately, besides the question of money, it is a matter of taste whether you want to rent an advertising space on the car or not. There may be modern ideas like the MyAutoData system the better choice.
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