Buy or sell a car? The color determines the price!

In certain periods of time, drivers have always preferred certain car colors. Colored cars in red or blue and green were out for a long time and were replaced by the trend towards silver metallic and white. White cars look bigger and they are considered to be the most safe in traffic. They reflect light and are much easier to see than cars of other colors. In between, the color gray was ahead. Currently, a popular color is black and dark blue. A car in dark colors, however, loses its visibility considerably in traffic and is virtually drowned in it, especially in the dark or at dusk.

White is number 1 worldwide

In the used car market, the color of cars is therefore often a decisive selling point and it is the final factor. Both car dealers and private sellers have made use of this experience. Cars in current trend colors achieve a better price on the market and appeal to buyers better. At the moment, this is especially true for black cars, as the mobile.de platform found out with the help of BASF Coatings Division Mark Gutjahr (paint designer and color trend scout) at the end of 2019. The demand for black cars clearly outweighs other car finishes. Since supply and demand still determine prices, black cars achieve significantly higher prices, sometimes with up to 2.000 euros more. This is also due to the fact that high-quality cars at all major car manufacturers are currently predominantly black.

sometimes 30% less for an identical car

For used cars that are technically equivalent, the color definitely plays a big role in pricing. Cars in unusual, extreme colors as well as in very rare colors usually change hands with over 30% less. The pricing of cars in gold or even purple is even more blatant. They are currently very difficult to sell. Classic used cars that sell well are vehicles in white or silver. They have been attracting potential buyers for years. The same is currently true for the colors green, yellow and orange. Here it is mostly a younger clientele that keeps an eye on it. Cars in these colors are seldom slow-moving and are fast-moving at good prices. Thanks for the competent study of the German platform Mobile.de.

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