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Recently updated on January 4, 2023 at 09:37 am
The adventure of "Abarth Performance Creators", the participatory tool that allows fans of the brand to help shape the Abarth of tomorrow, continues: today it is the turn of the new side stripes for the Abarth of the future. Almost 200.000 votes were counted in the two previous campaigns. After such an overwhelming response from the Scorpio community, the brand is once again reaching out to its fans.
responsible: the Abarth community
- After the great success of the previous sound and color surveys, it's time for a new action: it's about the side stripes of the future Abarth model. Two new interpretations of the historic Abarth lettering: "The Scratch" and "The Shift" are available.
- The third edition of "Abarth Performance Creators", the innovative tool that allows enthusiasts to actively participate in shaping the future of the brand, is now underway.
From today, Abarth enthusiasts can participate in the third round of the online survey - on the brand's Instagram channel (link). With your personal taste you choose the new side stripes with which the Abarth of the future is to be refined. The focus is on the traditional values of Abarth in terms of style and performance. After all, side stripes have always been an integral part of the Skorpion story because they have emphasized the character and personality of the vehicles over the decades.
Two new interpretations of the traditional lettering were designed from a digital perspective: “The Scratch” and “The Shift”. The first side strip is inspired by a "glitch" effect, the ephemeral but exciting moment of "delay" in an electronic system. The result is a futuristic flick that "injects" scorpion venom into the digital world - bringing the adrenaline-pumping driving experience into the future of mobility. A stylistic approach in the best Abarth style. The second side stripe, called "The Shift", has a three-dimensional effect that clearly underlines the sporty soul of Abarth: the original lettering seems to have been "carved" into the metal of the bodywork and stands out on the paintwork.
Side stripes with bold and futuristic designs
Two side stripes with bold and futuristic designs that are nonetheless deeply rooted in Abarth's history - but which one will win the favor of the many fans around the world? Currently, the large "The Scorpionship" community - the man HERE free to join - over 160.000 members including both Abarth fans and owners. There are currently 93 official clubs in 22 countries and on four continents. Their passion knows no bounds, as demonstrated on the digital Abarth Day at the end of 2020: Back then, the community became part of the Guinness World Records for the largest digital gathering of all timeTM recorded.
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