Wednesday, March 27, 2024
Menu

BMW campaign - what is your reason not to change?

Reading time 3 Min.

Recently updated on September 11, 2023 at 01:01 am

BMW campaign - what is your reason not to change?

Most recently there was for the electric SUV Bmw iX strong criticism from all sides. Many fans had and still have difficulty getting used to the new design in the style of the BMW 7 Series G11 / G12, the new BMW M3 / M4 or the current X5. Many BMW fans found and still find the massive kidney grille to be downright repulsive. The manufacturer reacted to this some time ago with a rather unusual image campaign. BMW published a YouTube video that showed the collected negative comments on the iX from the social networks and asked the question: "What's your reason not to change?“(In German:“ What is your reason not to change? ”). So the message was clear: just philistine do not get involved in the new design and do not change. But the marketing department should probably have played a round of live casino and not only would have had a lot more fun, but also wouldn't have leaned so far out of the window. The campaign was not well received by fans at all. Many customers have higher-priced models in particular Baby Boomer Yearswho were more than outraged by the message.

What's your reason not to change? The video!

Fortunately, the tuner is coming AC Schnitzer to help and shows on a current BMW 4 Series (G22) how to individually improve the controversial look. And with a subtle one Aerodynamic kit. The new body kit that from February 2021 available, currently consists of only four parts, but has changed the look of the unpopular kidney grille so much that it could be an unexpected blessing for BMW. The main component of the kit for changing the appearance is a special one Front apron attachment. As a result, the front is optically extended downwards and the kidney grille appears less prominent. The kit also includes filigree ones side skirts, Carbon rear spoiler and a small one roof spoiler. All parts except the roof spoiler are also for that Coupe and Convertible available. The sills and the aprons are only for models with M package available. (More information about the first Schnitzer components for the new 4 series)

BMW campaign - what is your reason not to change?

Of course that had not happened yet!

tuningblog has countless other articles on the subject of cars and car tuning in stock. Do you want to see them all? Just click HERE and look around. In part, we would also like to provide you with news aside from the tuning. In our category Tips, products, information & Co We have reviews of car or accessories manufacturers, new ones Tuning Wiki Terms or one or the other Leak veröffentlicht. Following an excerpt of the last articles:

Full speed ahead in the car and the online casino!

BMW campaign - what is your reason not to change?

Brigade Electronics shows new vehicle turning alarm!

BMW campaign - what is your reason not to change?

World first: CO2-neutral recycling wheel from Ronal!

BMW campaign - what is your reason not to change?

"Tuningblog.eu" - we keep you up to date on the subject of car tuning and car styling with our tuning magazine and present you the latest tuned vehicles from all over the world every day. It's best to subscribe to ours Feed and will automatically be informed as soon as there is something new about this post, and of course also to all other contributions.

About Thomas Wachsmuth

Thomas Wachsmuth - He has been an integral part of tuningblog.eu since 2013. His passion for cars is so intense that he invests every available penny in them. While he dreams of a BMW E31 850CSI and a Hennessey 6x6 Ford F-150, he currently drives a rather inconspicuous BMW 540i (G31/LCI). His collection of books, magazines and brochures on the subject of car tuning has now reached such proportions that he himself has become a walking reference work for the tuning scene.  More about Thomas

Leave a Comment

Your e-mail address will not be published. Required fields are marked with * marked