Luxury looks from an unexpected corner – the Roewe Pearl concept vehicle aims to do more than just attract attention.
What happens when a former designer from Rolls-Royce, Bugatti and Audi designs a concept car for a previously relatively unknown Chinese brand like Roewe?
Rolls-Royce touch from China
This is exactly what the new Roewe Pearl – a fully electric luxury concept car, designed directly by Josef Kabaň The Slovakian designer was involved in the design of the Bugatti Veyron, among others, and headed the design at Škoda, BMW, Audi and most recently Rolls-Royce – albeit only briefly. His new position: SAIC Motor, the parent company of Roewe.
The “Pearl” concept is anything but ordinary. Its silhouette and design language are strongly reminiscent of the Rolls-Royce Ghost and the futuristic Jaguar Type 00, combined with an independent design language.
Especially noticable: frameless, counter-opening doors, hidden A and D pillars, digital rearview mirrors and lots of golden details around the windowsAt the front, there is a continuous LED strip with an illuminated Roewe logo, which is reflected in the shape and style at the rear.
Luxury inside and out
Im inner space The premium feeling continues. Four generously proportioned seats offer plenty of space, especially in the rear, complemented by extendable tables, oval steering wheel and a big one central displayThe idea behind it: The new design language of the Pearl will also be incorporated into Roewe brand series vehicles in the future.
And that's a clear sign, because Roewe has so far been operating in the lower to mid-price segment. But SAIC seems to have more plans for the brand – not least because the Pearl not among the actually higher positioned brands such as MG or IM, but was deliberately presented under Roewe.
First steps towards becoming a premium brand
Roewe has already begun to reposition itself in 2023. With the D7 EV, an electric car with 610 km range, it started. Last year, the company upped the ante: The plug-in hybrid version of the D7 achieved With a full battery and full tank, a range of 2.208 km - on Guinness world record.
The average consumption was 2,49 l per 100 km. Roewe now plays in the same league as BYD, Geely or Chery – all brands that also offer PHEVs with a combined range of over 2.000 km. For export, the D7 is simply MG relabeled.
The “people’s Rolls-Royce” for little money?
A witty side-swipe came from the Chinese press: If the Pearl concept really goes into series production, many people could soon imagine a kind of “People’s Rolls-Royce” afford – at a price of about 13.700 US Dollars, what around 12.600 Euros This is currently the average price for Roewe models in China.
Sounds almost too absurd to be true – but who knows where SAIC wants to take the Roewe brand. As always, all further information can be found in the video. Image and video credits/source: Rowe | This content was created using AI and reviewed by an editor.
