Hongqi is now also joining the off-road scene – fully electric and with a lot of self-confidence.
The Auto Shanghai 2025 The manufacturer's first high-end new energy off-road SUV was unveiled. This demonstrates Hongqi's increasing ambition to position itself in the Chinese market for luxury, off-road electric vehicles.
Entry into the electric off-road market
With the new model, Hongqi a statement: four electric motors, an angular Design and a clear focus on off-road capability. SUV manages the sprint from 0 to 100 km/h in just 4 seconds, which is quite remarkable for a vehicle of this class. In addition, three differential locksthat make it clear that this is not just a stylish city tank, but a real off-road vehicle.
The design is based on traditional Chinese architecture – specifically the so-called “Tenon and hole” principle, which is familiar from woodworking. Visually, the geometric radiator grille with round headlights, which according to the manufacturer are reminiscent of the structure of a human eye, is striking. Added to this is a red light strip with Hongqi logo, which runs across the front.
on top of that roof sits a Lidar systemAdditionally, a camera is housed in the front fender – this speaks for a decent package of driver assistance systems. At the rear, there are classic off-road elements such as an externally mounted spare wheel, a side-opening tailgate, and longitudinally aligned taillights.
Clear edge and desert suitability
Viewed from the side, you can immediately see that this is not a soft-soaped city SUV. boxy silhouette, combined with a striking two-tone paint finish in Desert yellow and black, makes it clear: This car wants to get out of the city. Add to that roof racks, a side ladder, thick wheel arch liners, and running boards – everything you need for off-road driving.
Particularly striking: red accents can be found everywhere, for example on the rims or wheel arches – a consistent design feature of Hongqi. Technical details on the battery pack or the exact range are not yet available, but the four-motor setup is likely to include a corresponding battery.
China relies on luxury off-road vehicles with electricity
What's interesting is that Hongqi This step follows a clear trend: Since 2021, the market for mid- to high-priced hardcore off-roaders in China annually by more than 30%. Currently, PHEVs and EREVs – i.e. plug-in hybrids and vehicles with range Extender.
Other brands such as Geely, which in 2024 Geely Cowboy introduced, are pushing into this segment. And because it is not only about technology, but also about marketing, Hongqi launched a naming campaign at the same timeWhoever gives the new model a suitable name has the chance to win the car after its market launch to get for free – an international competition.
All further information can be found in the video. Image and video credits/source: Hongqi / Xia Rexnar | This content was created using AI and reviewed by an editor.
