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AdvertisingAnimals in the logo of many car brands, why?

Animals in the logo of many car brands, why?

A Logo is the unmistakable distinguishing mark of every vehicle brand. Four rings on the car and it's clearly an Audi, a bolt of lightning in a circle and it's an Opel and when you see the VW emblem, of course it's a Volkswagen. If you see a three-pointed star, it is without question a Mercedes and if two angles are on top of each other, it is a Citroën. But not all car manufacturers have opted for a geometric shape for their logo. Many car brands have an animal in their logo instead. And we will now name some of them neatly sorted alphabetically.

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The scorpion adorns an Abarth

The story of Abarth begins as early as Karl, known as Carlo Abarth, who covered wooden bicycles with leather straps and won every race against the children in the neighborhood on his scooter. The company Abarth and Co was founded 30 years later. The company boss loved racing, so it is no wonder that his company is dedicated to vehicle construction and tuning kits. The Scorpio He chose as a trademark because it is his zodiac sign. Astrologically speaking, Scorpios are strong-willed and are characterized by fighting spirit and energy. Carlo Abarth was a typical scorpion.

He had an enormous will to win, his tantrums were notorious and his words cynical. But Abarth was right through his success. The 204 A Roadster based on the Fiat 110 was the first vehicle to leave the company. He immediately won the 1100 Sport Championship and Formula 2. Abarth is said to have said dryly: “It's fun to humiliate more expensive vehicles of class with a humble compact car."

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The mythical purveyor to the court – Bentley

The falcon is an important element in ancient Egyptian mythology. Re, Horus and Chons, these are the gods of the sun, the sky and the moon. The pharaohs did not renounce these mighty birds. The British royal family knows that in its fleet Falken appreciate. The British royal family is supplied by Bentley. Why the Queen preferred Bentley is unknown. English humor says that the falcon is allowed to develop its magical power in the royal family. The Queen's main vehicle is a proud 6,22 meters long and keeps its weight top secret

IL Cavallino Rampante – black stallion for Ferrari

It is one of the most famous automobile logos in the world, a rearing black Horse on a yellow background, the Cavallino Rampante. The emotional logo can be found on an impressive sports car or on one of the top Formula 1 teams. Enzo Ferrari is said to have only spoken once about why his sports cars have this logo. Enzo Ferrari met Countess Paolina and Count Enrico Baracca in 1923. They were the parents of the hero Francesco Baracca. He was a pilot in World War I and fell after winning more than 30 dogfights. The prancing horse was found on the troop's planes. The parents said that Enzo Ferrari would be lucky if he adopted the logo.

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A real wild horse – Ford Mustang

About 50 percent of the show jumpers are called Avanti, Cougar, Allegro or Torino. Originally those were the suggestions for the new model from Ford in the 60s. It was an excellent idea to do without the oval logo and the Mustang to take, according to the name of the model. The logo shows a pony in full gallop. In the last 60 years there have been further developments to the special logo, only one thing has remained. The Mustang always runs to the left or to the west. The designers wanted the pony to run to the right first, as is customary on the racetrack, but the boss of Ford Lee Lacocca contradicted this. He pointed out that it is not a domesticated racehorse, but a Wild horse.

Griffin as logo – super sports car from Gumpert

Not only the sports cars from Modena and Sant'Agata rely on animals with power in their logo, in Thuringia too, animal power is reflected in the logo. Roland Gumpert is the namesake, engineer, chief developer and CEO of Gumpert Aiways Automobile GmbH. Super sports cars with 850 hp are built there with a hydrogen/electricity producing methanol fuel cell under the shell. Have you ever seen such a sports car? The Greif with its strong legs, powerful claws, a tail and wings is just as rare. It is a being with a lion body and an eagle head. The logo stands for the courage of a lion and the eagle stands for speed and accuracy. The Roland model Gumpert nathalie should leave the factory 500 times over the next five years. This increases the chances of seeing the logo on the street a little.

Return to the old logo – Jaguar

The jumping one Jaguar, as a hood ornament on the cars of the same name, is called "Leaper" by his British fans. The big cat is supposed to reflect the elegance and power of cars. The logo goes back to 1935. At that time it was called Swallow Sidecars, but due to the Second World War, the "SS" in the logo had a negative effect. Because of this, the company was renamed Jaguar Cars Limited in 1945. The brand therefore also needs a new logo. But the big cat should stay. The first draft was declined with thanks because, according to the engineer, it looked like a cat being chased away by a garden fence. However, the second design then went perfectly with the well-known English car brand.

Sports car with aggressive bull – Lamborghini

Ferruccio Lamborghini acquired many military engines in 1948 and started a tractor company. The tractors still had a triangle as a logo, which contained the FLC (stands for Ferruccio Lamborghini cents). In 1958, Lamborghini wanted to incorporate the helicopter sector into its company. Many sports car fans will be grateful to the Italian government that this idea was not given permission. Lamborghini was also a big fan of racing cars and owned a Ferrari himself. Once when he felt badly treated by the gentlemen in Modena, he wanted to make life difficult for them and decided to build sports cars himself. In 1963 a sports car factory was established in Sant'Agata. The one on April 28.04.1916th, XNUMX in the zodiac sign Bull born Lamborghini, was inspired by his zodiac sign. In 1879 there was a special fighting bull, which was pardoned in the arena of Córdoba because of its will to win. His name was Murciélago. The bull on the logo is still bowing its head aggressively.

Once a lion, always a lion – Peugeot

Peugeot was created in 1892 from a steel factory in France, making it the second oldest car brand in the world. Originally the focus was on saws, hence the logo. The goldsmith Justin Blazer was commissioned by the brothers Èmile and Jules Peugeot in 1874 to create a Lion to design. The lion is the heraldic animal of their home region and they brought the saw blades with their sharp teeth in connection with a lion. Since its creation in 1847, the lion has changed its appearance several times. The big cat sat on an arrow at the beginning. The outstretched paw came in 1927. The first upright lion came in 1950. The new 308 was recently introduced. Here the lion's head appears in a new look. Anyone who has been loyal to Peugeot for a long time will be reminded of the lion from the 60s. Instead of a wildly disheveled lion, it now looks hip parted.

Porsche – also a horse, but not Ferrari’s

In the middle of the logo we find an ascending black one Horse. Not only Ferrari relies on a horse in the logo. This horse is called the “Stuttgarter Rössle” and has been a feature of Porsche sports cars since 1952. The way it looks now, the horse has been around since 1939. The nine-eleven fathers only changed the horse slightly. In the background you can see antlers and black and red bars, this is the hallmark of the former state of Württemberg-Hohenzollern. Above the horse is Stuttgart and above all the word Porsche. These emblems were integrated into the Porsche logo to show the solidarity with the homeland.

Wiesmann – a reptile stands for perfect driving experience

The Wiesman brand is also one of the rare candidates in German road traffic. Sports cars to fall in love with, brilliantly shaped bodies and a driving experience, it couldn't be better. The stands for this driving experience Gecko in the logo. The gecko indicates that the Wiesman models produced in Dülmen are stuck to the street like the gecko to the wall, despite the power from BMW engines.

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