BMW is launching a new brand campaign to put its latest luxury models in the spotlight. Using gorgeous imagery and clear messaging, the campaign aims to showcase the 7 Series, 8 Series, X7 and XM cars as works of art in engineering and design, and is set against beautiful landscapes. The campaign, which runs across various channels including YouTube, Instagram, outdoor advertising and print ads, has already launched in the US and will also run in Germany, China and the UK from September 2024.
BMW luxury brand campaign
The highlight is a 60-second clip entitled "Lifelines," which shows the i7 in a picturesque landscape. In addition to the i7, other models are also featured: the 8 Series Coupé in front of rocks, the X7 in a snowy mountain landscape, and the XM on a beach. Each motif underlines the look and character of the vehicles, while the full company name "Bayerische Motoren Werke" emphasizes the origin. Pictures: BMW
