New V12 teaser: Mercedes-Maybach 100 years party!

Photo credit: Mercedes-Benz

“To present the best of the best”: That was the claim that Karl Maybach and his father Wilhelm made when they debuted the Maybach 22/70 PS W 3 a century ago. And with which they laid the foundation for the development of Mercedes-Maybach into one of today's most exclusive car brands.

This philosophy - formulated at the Berlin Motor Show 1921 - still forms the core of the brand. Over the decades in which royalty, heads of state, film stars and sports champions have traveled in Mercedes-Maybach vehicles, the emblem with the double M has become the epitome of technical innovation and ultimate luxury. It symbolizes passion and creative empowerment. And Maybach's words from back then not only stand for the “best” products, but also for the “best” in society.

At the same moment that the W 3 - Maybach Motorenbau GmbH's first series-produced model - was unveiled in September 1921, a legend was born. From the four-wheel brakes (the W 3 was the first German car with such a function) and a planetary gearbox with a six-cylinder engine (with which all speeds could be reached in just one gear) to the splendid interior made of wood and leather Groundbreaking design. The car - which looks like a work of art on wheels - was enthusiastically received by the public from the very first moment. However, if you want to survive the times, you have to keep developing.

In 1961 Daimler took over Maybach Motorenbau GmbH and in 2002 heralded a new era with the Maybach 62. To mark its centenary, Mercedes-Maybach has unveiled two new models: the S-Class, which, thanks to numerous digital innovations and technical finesse, now stands for automotive luxury more than ever, and the GLS, which sets the highest standards of modernization in the SUV sector. The design of these vehicles has not neglected anything. And Mercedes-Maybach is already in the middle of the preparations for the next, very special product experience with its first fully electric vehicle - you will find out more about this in the coming months.

“Mercedes-Maybach is the epitome of automotive excellence at Mercedes-Benz,” says Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for sales. “While we are celebrating 100 years of unique history and very special luxury experiences at Maybach, we are already fully committed to driving the brand forward - with the highest standards in terms of style, comfort and outstanding craftsmanship. Maybach customers are looking for something special, and our aim is to exceed their expectations. By combining our exclusive customer service program with the perfection and state-of-the-art technology from Mercedes-Benz and the exclusivity of Maybach, we invite our customers to a unique, sophisticated luxury experience. "

But luxury is not always just material. Creativity has always been part of the DNA of Mercedes-Maybach, and so the brand is always involved in current cultural discourses - which ultimately encourage creativity again. On the occasion of the 100th birthday of the first Maybach automobile, we are looking forward to a number of activities in 2021 to celebrate this state of mind.

Mercedes-Maybach is an important success factor in the strategic realignment of Mercedes-Benz to expand its success in the high-end vehicle segment as well as in electrification and digitalization.

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