Manthey-Racing becomes Manthey - new brand identity!

Recently updated on May 31, 2021 at 11:47 p.m

Photo credit: Manthey / Manthey Racing GmbH

Manthey-Racing has been a top address in road and motor sports since 1996. After 25 years of national and international success, it is time to put an exclamation mark in order to focus even more on the various facets of the company. Manthey-Racing becomes the new brand Manthey, the company name Manthey-Racing GmbH remains. The relaunch takes place with a new logo, the Mission statement "Closer to Perfection" and the definition of brand values.

Manthey-Racing was founded in 1996 by Olaf Manthey, the company's managing directors are the brothers Martin and Nicolas Raeder. Porsche AG owns 51 percent of the traditional company which, with around 200 employees, is based in Meuspath near the Nürburgring.

“With the new brand identity, we want to continue our successful philosophy uncompromisingly, but at the same time emphasize our complexity. The new logo consists of one stylized 'M' and that completely redesigned 'Manthey' lettering together. The corporate colors remain Black, red and white. On the other hand, other elements, especially racing, have been omitted. This reduction means that all areas of activity of the company are now presented equally and prominently. Motorsport remains an integral part of the company's DNA, ”emphasizes Martin Raeder, Managing Director of Manthey-Racing GmbH

Speaking of brand DNA: This is also clearly defined at Manthey. Flexibility, straightforwardness, meticulousness and uncompromising attitude are values ​​that are lived - within the company, but also towards customers and partners.

“We are pleased to be able to write another exciting chapter in our company history with the brand relaunch. Our company has grown rapidly in recent years and has developed rapidly, which is now also reflected in our new brand identity. With the new logo we want to emphasize even more what has made us different for a long time. Because who we are and what we stand for does not change, ”adds Nicolas Raeder, Managing Director of Manthey-Racing GmbH.

This is Manthey Racing:

Manthey-Racing is one of the leading Porsche racing teams worldwide and is a specialist in GT models. The portfolio is completed by solutions and development services in the field of engineering for motorsport customers and the range of driving experiences and motorsport events. The company, based in Meuspath, directly on the Nürburgring, is run by the brothers Martin and Nicolas Raeder and is 51 percent owned by Porsche AG. The greatest motorsport successes include six overall victories in the 24-hour race at the Nürburgring and the world championship title in the FIA ​​WEC Super Season 2018/2019.

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