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Event for sports cars, tuning & lifestyle, motorsport, classic cars. Many car fans have been waiting for this news: The Essen Motor Show will also take place in the challenging event year 2020. From November 28th to December 6th (Preview Day: November 27th) more than 300 exhibitors will present sports cars, tuning & lifestyle, motorsport and classic cars. After the successful restart of the German trade fair industry, the industry and scene are gathering speed in the direction of Essen. A visit is worthwhile, even if the Essen Motor Show is only taking place as a "Limited Edition" with some of the usual exhibitors this year due to the consequences of the pandemic. Otherwise it is important to keep your distance, mask up - and off into the exhibition halls.
Halls are compact and focused
"We are very pleased that we have succeeded in creating a viable concept for this year's Essen Motor Show. The past few weeks have shown that even large trade fairs can take place successfully under the currently difficult conditions. A functioning hygiene concept is crucial, and we have proven that“, Says Oliver P. Kuhrt, Managing Director of Messe Essen. "The appearance of the halls will be compact and focused. With a few exceptions, it will be a pure car show, with the vehicles at the center“, Adds Ralf Sawatzki, project manager at the Essen Motor Show.
Tickets are only available to a limited extent and only online
The hygiene concept of Messe Essen was decisive for the participation of many exhibitors. Among other things, this provides for minimum distances, a mask requirement and increased opportunities for disinfecting and hand washing. This year tickets are only available online and after registration at www.essen-motorshow.de. Advance sales start in October and the ticket is only valid on the day of the trade fair booked. Means: enter the day firmly in the calendar. Since the number of visitors is limited to 9.000 per day, it pays to be quick. Messe Essen's hygiene concept is based on the current requirements in North Rhine-Westphalia, which have already been used successfully at large public fairs.
TUNE IT! SAFE is also there again
The industry is optimistic about the start of the trade fair: "The Essen Motor Show is essential for economic success and social interaction in our industry. We are therefore very pleased that it is taking place - albeit in a more compact setting. I am absolutely confident that we will be able to have a safe and successful event with the help of the Messe Essen hygiene concept“, Says Harald Schmidtke, Managing Director of the Association of Automobile Tuners (VDAT). Safety is the focus of the Essen Motor Show anyway: the initiative TUNE IT! SAFE!, of which the VDAT is a partner, unveils its new campaign vehicle on Preview Day. It is traditionally a sports car in police look that advertises safe and serious tuning.
New hall occupancy
The German Sports Driver Circle (DSK) is also convinced: "The fact that the Essen Motor Show can also take place in this difficult year is an important signal for entire industries - the automotive industry, the tuning scene and motorsport. We as DSK signaled our participation to the trade fair early on and are looking forward to a great PS festival. Holding the trade fair under pandemic conditions will be just as challenging for the organizer as it is for us exhibitors. But we have learned in the past few months to look at things from a new perspective. It is important that we develop a new form of normality even in these unusual times. And in this context, the Essen Motor Show 2020 will play a particularly important role. The DSK is convinced of the concept“, Emphasizes the President of the Sports Drivers Association Dr. Karl-Friedrich Ziegahn.
Fans of the Essen Motor Show can expect some new features this year. As some exhibitors and program items are missing once due to the effects of the Covid-19 pandemic, the appearance in the individual halls will also change. This year the Essen Motor Show will occupy Halls 1, 2, 6, 7, 8 and the Galeria. As usual, halls 1 and 2 are home to the Classic & Prestige Salon of the organizer SIHA, in the other halls everything revolves around the topics of tuning & lifestyle and motorsport. Numerous well-known brands have already confirmed their presence, including the German Sports Driver Circle, Liquid Elements, Low Madness, Mercedes Fan-World, null-bar, Sourkrauts and the Association of Automobile Tuners.
tuningXperience shows the current scene trends
This time, visitors will experience a special highlight in Hall 7 and part of the Galeria, where tuningXperience will start with around 160 private tuning vehicles. The special show has been at the top of the fan popularity ranking for years and promises numerous premieres for fans this year as well. The presentation includes all current tuning trends and ranges from moderately tuned everyday vehicles to completely crazy show cars that are refined down to the last corner.
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