Saturday June 19, 2021

MBUX Hyperscreen in the Mercedes EQS for big car cinema!

Reading time approx. 11 Minutes

MBUX Hyperscreen Mercedes EQS 2021 4 MBUX Hyperscreen in the Mercedes EQS for big car cinema!

Visually impressive, radically easy to use and extremely eager to learn: The MBUX Hyperscreen is one of the highlights in the EQS. It is representative of the emotional intelligence of the fully electric luxury-class model: the large, curved screen unit stretches with a sweeping motion across almost the entire width from the left to the right A-pillar. In addition to the sheer size, the high-quality, detailed design also ensures a "wow" effect. This aesthetic high-tech impression is the emotional dimension of the MBUX hyperscreen. In addition, there is artificial intelligence (AI): With adaptive software, the display and operating concept adapts completely to its user and makes personalized suggestions for numerous infotainment, comfort and vehicle functions. Thanks to the so-called zero layer, the user does not have to scroll through submenus or give voice commands. The most important applications are always offered situationally and in relation to the context at the top level in the field of vision. This relieves the EQS driver of numerous operating steps. And not just for him: the MBUX Hyperscreen is also an attentive assistant for the passenger. It has its own display and operating area.

MBUX Hyperscreen in the Mercedes EQS

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MBUX (Mercedes-Benz User Experience) has radically simplified the operation of a Mercedes-Benz. Introduced in the current A-Class in 2018, there are now more than 1,8 million Mercedes-Benz cars on the road worldwide, and the van segment also relies on MBUX. A few months ago, the second generation of this adaptive system was launched in the new S-Class. With the new EQS and the optionally available MBUX Hyperscreen, the next big step now follows.

"With our MBUX Hyperscreen, a design vision becomes reality“, Says Gorden Wagener, Chief Design Officer Daimler Group. "We combine technology with design in a fascinating way. This offers the customer unparalleled ease of use. We love simplicity, we have reached a new level at MBUX."

"The MBUX Hyperscreen is both the brain and nervous system of the car“, Says Sajjad Khan, board member of Mercedes-Benz AG and CTO. "The MBUX Hyperscreen gets to know the customer better and better and delivers a tailor-made, personalized infotainment and control offer before the passenger has to click or scroll anywhere. "

Electrifying appearance with emotional visualization

The MBUX Hyperscreen is an example of the fusion of digital and analog design: Several displays seem to merge seamlessly and result in an impressive, curved screen band. Integrated into this large digital area are analog ventilation nozzles as a link between the digital and the physical world.

The MBUX Hyperscreen is surrounded by a continuous front frame made of plastic. The visible part is painted in a complex three-layer process in "Silver Shadow". This lacquer system achieves a particularly high-quality surface impression through extremely thin intermediate layers. The integrated ambient lighting in the lower area of ​​the MBUX Hyperscreen makes the display unit appear to float on the dashboard.

The front passenger also has its own display and control area, which makes traveling more pleasant and entertaining. The content can be customized with up to seven profiles. The entertainment functions of the front passenger display are only available while driving, however, within the framework of the country-specific legal regulations. If the front passenger seat is not occupied, the screen becomes a digital decorative part. In this case, animated stars, i.e. the Mercedes-Benz pattern, are displayed.

OLED technology is used for the central and front passenger displays for a particularly brilliant image. There the individual pixels are self-luminous; Image pixels that are not activated remain switched off and thus appear deep black. The active OLED pixels, on the other hand, shine with high color brilliance, which results in high contrast values ​​- regardless of the viewing angle and lighting conditions.

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This electrifying appearance of the display is accompanied by an emotional visualization: All graphics are designed in a completely new color scheme of blue / orange. The classic cockpit display with two round instruments has been reinterpreted with a digital laser sword in a glass lens.

Thanks to its clear screen design with anchor points, the MBUX Hyperscreen is intuitive and easy to use. An example of this is the EV mode display style. Important functions of the electric drive such as boost or recuperation are visualized in a new way with a spatially moving clasp and thus made tangible. A lens-shaped object floats between these clips. It follows the force of gravity and thus depicts the G-Force forces impressively and emotionally.

Personalized suggestions with the help of artificial intelligence

Infotainment systems offer numerous and extensive functions. Several operating steps are often necessary to operate them. In order to reduce these interaction steps even further, Mercedes-Benz has developed a user interface with context-sensitive awareness with the help of artificial intelligence.

The MBUX system proactively shows the right functions for the user at the right time, supported by artificial intelligence (see examples below). The context-sensitive awareness is constantly optimized through changes in the environment as well as user behavior. The so-called zero-layer offers the user dynamic, aggregated content from the entire MBUX system and the associated services at the top level of the MBUX information architecture.

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Mercedes-Benz has examined the usage behavior of the first MBUX generation. The vast majority of use cases fall into the areas of navigation, radio / media and telephony. The navigation application is therefore always at the center of the screen unit with its full range of functions.

Over 20 other functions - from the active massage program to birthday reminders to suggestions for the to-do list - are automatically offered with the help of artificial intelligence when they are relevant to the customer. The developers have called these suggestion modules, which are suggested on the so-called zero-layer surface, “Magic Module” internally.

Here are four use cases. The user can accept or reject the respective proposal with just one click:

  • If you always call a certain friend on the way home on Tuesday evening, you will be suggested a corresponding call on that weekday and at this time. A business card appears with their contact information and - if stored - their picture. All suggestions from MBUX are linked to the user's profile. If someone else drives the EQS on a Tuesday evening, this recommendation is not made - or another one comes, depending on the preferences of the other user.
  • If the EQS driver regularly uses the massage function according to the hot stone principle in winter, the system learns and automatically suggests the comfort function in winter temperatures.
  • If the user also regularly switches on the heating of the steering wheel and other surfaces for seat heating, for example, this is suggested to him as soon as he actuates the seat heating.
  • The chassis of the EQS can be raised to provide more ground clearance. A useful function for steep garage entrances or thresholds for calming traffic on the ground ("sleeping policemen"). MBUX remembers the GPS position at which the user made use of the "Vehicle-Lift-Up" function. If the vehicle approaches the GPS position again, MBUX automatically suggests raising the EQS.

Interesting numbers, data, facts

With the MBUX Hyperscreen, several displays seem to merge seamlessly and thus result in an impressive, over 141 cm wide and curved screen band. The area that passengers can experience is 2.432,11 cm².

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The large cover glass is bent three-dimensionally in the molding process at temperatures of approx. 650 ° C. This process enables a distortion-free view of the display unit over the entire width of the vehicle, regardless of the radius of the cover glass.

To get to the most important applications, the user has to scroll through 0 menu levels. That is why Mercedes-Benz calls this a zero layer.

A total of 12 actuators are located under the touchscreen surfaces for haptic feedback during operation. If the finger touches certain points there, they trigger a noticeable vibration of the cover disk.

Two coatings on the cover glass reduce reflections and simplify cleaning. The curved glass itself is made of particularly scratch-resistant aluminum silicate.

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The safety measures include predetermined breaking points next to the side vents as well as five brackets which, thanks to their honeycomb structure, can give way in a targeted manner in the event of a crash.

8 CPU cores, 24 gigabytes of RAM and 46,4 GB per second of RAM memory bandwidth are among the technical specifications of MBUX.

The brightness of the screen is adapted to the ambient conditions using the measurement data from 1 multifunction camera and 1 additional light sensor.

The display area for the front passenger can be customized with up to seven profiles.

"The MBUX Hyperscreen is both the brain and nervous system of the car"

Double interview on MBUX (Mercedes-Benz User Experience)

Gorden Wagener, Chief Design Officer Daimler Group, and Sajjad Khan, Member of the Board of Management of Mercedes-Benz AG and CTO, about the new MBUX generation.

Mr. Wagener, Mr. Khan, the new MBUX generation can do more, know more, say more: When was the last time you said “Hey Mercedes!”? And, if it's not too indiscreet, what were your requests or questions for the voice assistant?

Wagener: That was less than 15 minutes ago, on the way to the office. When I use MBUX, it's intuitive, I don't have to think about whether and how. This is actually the thinking of my parents' generation: do I want to use technology? It's completely different today, the merging of technology and design makes it so easy: I want to use this technology. When technology can do a lot, but I have to work out how to use it, I always keep my distance. Our success is based on the idea that it has to work just as well as it looks.

Khan: For me it was similar to Gorden, on the way to the office. I wasn't sure if I turned off the light in the living room at home. And so, thanks to the MBUX Smart Home function, I briefly checked at home via Hey Mercedes whether the light was on or off. And that's exactly what innovative and intuitive technology is about - it supports me, makes my life easier and thus saves me time.

In January 2018 you presented the first MBUX generation at the CES in Las Vegas. What was it like, as an automobile manufacturer, to present the vehicle cockpit of the future at a trade fair for entertainment electronics?

Khan: The days around the world premiere of MBUX in Las Vegas were an extremely exciting time for my team and me. Will we finish the extensive programming on time? Does everything work in the seat boxes during the live demo? And will the journalists recognize the potential of MBUX? But we were lucky enough to be able to do it: everything worked wonderfully, and the media representatives and the audience were delighted. Just four months later, the new A-Class was the first model with MBUX to hit the market. There are now more than 1,8 million Mercedes-Benz cars on the road, and the van segment also relies on MBUX. A new Mercedes without MBUX is already unthinkable. We are now building on the absolute success story with the second generation of MBUX ...

Wagener: The fair in Las Vegas was exactly the right place for the world premiere of MBUX: The abbreviation CES stands for Consumer Electronics Show, but the CES has developed into an important tech fair. This reflects the increasing digitization and networking of all areas of life. Like seismographs, my design colleagues in our four international design studios track down such trends worldwide and are inspired by new ideas from other continents and cultures, their field of work is the future. A visit to CES has always been very inspiring, especially when it comes to topics such as user experience or trends such as “Fit & healthy”.

With the 3D driver display with a real depth effect, the large head-up display with augmented reality content such as animated turning arrows and biometric authentication, MBUX has now taken another big step in the direction of digitization and artificial intelligence. And, if you will, you could say that with the MBUX Hyperscreen, even the giant television has now found its way into the car. What are the highlights of the new MBUX generation for you?

Khan: Of course, I have personal favorites, and that includes the huge MBUX hyperscreen in the EQS. With its unique electronic aesthetics and high level of user-friendliness, it is representative of the overall character of the EQS - avant-garde, cool, personal and useful - the German word “practical” is just not as perfect as the English term. But it is very important to me not to just talk about the individual hardware components of MBUX. The clever networking of all systems and the adaptive, intelligent software are also decisive. Our MBUX philosophy is to offer our customers maximum comfort, personalization and convenience. A system that goes into even more detail, is more sophisticated and more individual than ever before. The advantage for our customers: Thanks to the optimized user-friendliness, they save time and get high added value. MBUX becomes the backbone or even the central brain of the vehicle.

Wagener: With MBUX, our goal was to create the most desirable automotive infotainment system. We have transferred the bipolarity of our design philosophy Sensual Purity to MBUX - that means on the one hand the sensual beauty and on the other the 'wow effect' of the uniquely intuitive operation. And at EQS, as a representative of progressive luxury, we were allowed to be a little more modern, courageous and polarizing. Incidentally, also on the exterior, but only by the way. I see it like Sajjad, my absolute favorite in the interior is also the MBUX Hyperscreen. We have invented a new interface that brings design and technology together. The MBUX Hyperscreen was born: a digital piece of art, a futuristic, luxurious sculpture and also a daunting technological challenge.

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But digital beauty is just one aspect of MBUX, isn't it? To what extent has the distinct user-friendliness of MBUX been further increased?

Wagener: We stage technology through design in a way that is fun and beautiful at the same time. And above all, it is intuitive to use. Because in addition to cool hardware, the content and handling are also decisive, i.e. what we show on the screen unit and how it can be used by the customer. We have high visual standards, with extremely fine details. And our so-called zero-layer makes it even easier to use. The most important and most frequently used interactions can be operated on a single, top level. You rarely have to dive into submenus and thus shorten the interaction time. This is a continuation of the intuitive operation and is part of the 'emotional intelligence' of our Mercedes-EQ brand.

Khan: Yes, the MBUX Hyperscreen is the brain and nervous system of the car at the same time, it is connected to and communicates with all components of the vehicle. This enables a new form of interactivity and individuality. Because the customer is at the center of development. We analyzed customer feedback from the first MBUX generation and asked ourselves: 'What do people need and how do they interact in the car? Especially in an electric car? ' The aim was a concept without distraction for the driver or complicated operation. And it had to be able to learn thanks to artificial intelligence: the MBUX Hyperscreen gets to know the customer better and better and thus provides a tailor-made, personalized infotainment and control offer before the passenger has to click anything. We weren't interested in building the biggest screen ever in a car. We have developed special screens with a perfect ratio of size and functionality for the greatest possible user-friendliness. That is customer orientation and digital thinking 2021!

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Of course that had not happened yet!

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