The Mercury brand no longer exists today. It was a car brand under the patronage of Ford. Mercury sold cars in the middle price segment above the parent brand Ford. However, the vehicles were below the premium brand Lincoln located. Mercury vehicles were sold in the North American markets (USA, Canada, Mexico) and also in the Gulf States and some East African countries. The name Mercury is derived from the name of the Roman god Mercurius and initially only one model was built under the name Mercury. The vehicle was a better equipped version of the Ford V8 and was priced between this and the Lincoln Zephyr. In 1945 the Lincoln-Mercury Division was created, which brought together the premium brands Lincoln and Mercury on the part of Ford. Mercury vehicles have always been better equipped than the cheaper Ford vehicles. In late 2010, Ford discontinued the Mercury brand as a result of its refurbishment efforts.

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