RooBadge: VW's protective shield against kangaroos? Now available!

Reading time 2 Min.

VW pulled something cool out of the hat. A special logo with Directional speakers, which emit sound beams to keep kangaroos at a distance. The kangaroos up Australian Roads have long been a problem. In contrast to modern, flat brand logos, which usually contain radars and sensors, the RooBadge has one acoustic deterrent included, not just for VW, but for all vehicles. An international team Kangaroo behavior researchers the University of Melbourne and the Australian Animal Rescue Organization Wires is behind the invention. VW Australia is even working on one as an alternative to the emblem License plate holder, into which the RooBadge can be integrated. The goal is universal compatibility. At the moment the product is still in the test phaseto get the sounds perfectly from the small speakers.

the RooBadge brand emblem from VW

The RooBadge aims to do this first Eastern Gray Kangaroo to deter, later that too Western Grays and Red. Research is also being carried out to keep other animals away. VW has in an initial test phase with Amarok pick-ups Directional speakers, 360 degree cameras and motion sensors the reactions of kangaroos to the noises were observed. The RooBadge is also accompanied by a App supported, which uses GPS and telemetry data to Automatically Emit tones at known kangaroo accident spots. For Amarok drivers, the RooBadge is available as Plug and play solution offered, in which the original VW logo is simply replaced by the RooBadge.

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