2021 - Daniel Abt starts for CUPRA!

The CUPRA family has grown by one member: a warm welcome, Daniel Abt! Most recently active in the FIA ​​Formula E, the 28-year-old from Allgäu can look back on a motorsport career spanning more than two decades, ten of them on the international stage. In the future, he will not only represent the progressive brand at motorsport events, but as a successful influencer will also specifically convince young people of the Spanish brand.

New generation motorsport enthusiasts

Daniel Abt has celebrated numerous successes in the course of his career: Among other things, he became champion in the ADAC Formula Masters in 2009, three years later he was runner-up in the GP3 series and last drove six seasons in the FIA ​​Formula E. Here he was able to do one year Record victories in the races in Mexico City and Berlin in 2018. If successful in the federal capital, his team even managed the first “clean sweep” of the racing series: Both the pole position and the fastest race lap and victory in this home race went to Daniel Abt.

But the Kemptener also finds the ideal line off the racetrack: more than 428.000 fans have subscribed to his YouTube channel. His videos have been viewed more than 80 million times. In the articles and his podcast “Talking at the Limit”, of which there are already more than 30 episodes, Abt meets the taste of the young generation of drivers with his authentic and enthusiastic demeanor - for whom a dynamic driving experience and self-realization are important , but also social issues such as environmental protection.

With the hybrid models from CUPRA Leon, CUPRA Formentor and fully electric concepts such as the CUPRA el-Born or the CUPRA Tavascan, the progressive brand also takes these demands on contemporary mobility into account. Daniel Abt will bring the advantages of the brand closer to this target group via the most popular channels in social media.

The CUPRA family continues to grow

Daniel Abt is the latest addition to the CUPRA family. It already includes personalities such as the German national soccer goalkeeper and goalkeeper of FC Barcelona Marc ter Stegen, the Swedish racing driver Mattias Ekström and the actors Tom Beck and Daniel Brühl.

Daniel Abt is looking forward to his commitment as a brand ambassador: “It feels great to be part of the CUPRA family. Within a very short time, the brand has managed to stand out from the crowd with its individual design, powerful drive variants and efficient technology and to be perceived independently. All of this at such a fast pace that, as an experienced motor sportsman, impresses me very much. "

Giuseppe Fiordispina, Head of Marketing at SEAT Germany, emphasizes: “Daniel Abt and CUPRA - they fit together perfectly. With his enormous wealth of experience from motorsport and his authenticity, we can bring the brand's core values ​​closer to an even broader target group and show them that electrification and dynamics complement each other perfectly. We are very happy that Daniel is on board. "