Gran Turismo Vision: The future of virtual racing!

Reading time 4 Min.

From real dreams to digital realities! Anyone who has a passion for car racing and video games knows “Gran Turismo”. It's not just a game; it is THE reference among racing simulations. Since its launch on the first PlayStation, it has delighted millions and pushed the boundaries in terms of realism, graphics and gameplay. But what if I told you that “Gran Turismo“has not only influenced the virtual racing world, but also the real automotive world? Right here comes "Gran Turismo Vision" in the game.

Gran Turismo Vision

"Gran Turismo Vision” is an ambitious initiative in which well-known car manufacturers are invited to design futuristic concept vehicles that initially exist exclusively in the virtual world of “Gran Turismo”. Think of it this way: you sit down at the console, select a car that doesn't (yet) exist in the real world, and drive it around the world's most famous race tracks. Sounds like pure fantasy, right? That's what we thought too, until some of the virtual concepts made the leap into the real world.

From the game console to the automobile exhibition

One of the most impressive examples of this fusion of digital and physical reality is the Mercedes-Benz AMG Vision Gran Turismo. The sleek supercar was actually designed just for the game. But the design was so successful that Mercedes decided to build a real concept vehicle for motor shows. And they weren't the only ones: brands like Bugatti, Mazda and Aston Martin have also presented Vision Gran Turismo concepts.

But what makes the initiative so special? It is the freedom of creativity. Without the usual constraints that apply when developing real cars - such as safety standards, production costs and marketability - designers can let their imagination run wild. The result? Cars that seem like something straight out of a science fiction movie, with groundbreaking designs and technologies that inspire the future of the automotive industry.

a unique platform

“Gran Turismo Vision” also offers a platform for brands to get in touch with a younger, digitally savvy target group. It's no secret that the younger generation is showing less and less interest in buying cars. However, by featuring them in a popular video game, brands can evoke emotion and excitement about cars among a generation more inclined to be excited about a new one Smartphone release more excited than about the latest super sports car.

In summary, Gran Turismo Vision is more than just a cool feature in a video game. It is a window into the future of the automotive industry, a bridge between digital dreams and physical reality. It shows us what's possible when creativity meets technology and it inspires us to think beyond the boundaries of possibility. Who knows, maybe in a few decades we'll be sitting in a car that started out as pixels and polygons on a screen. An exciting thought, isn't it?

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