An invisible companion - the ShyTech display!

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Continental ShyTech Display

Continental presents an innovative display solution that intelligently supports drivers in keeping an eye on all the important information: the ShyTech display. A large amount of information is processed and displayed in modern, networked and, in the future, increasingly automated vehicles. In order to visualize this flood of information, increasingly larger screens are being built into cars. However, not every message displayed is relevant in every situation. It can even lead to distraction and endanger driving safety. On the other hand, large displays with no content do not contribute to a harmonious cockpit design. As an alternative to large, visible display designs, Continental has developed the ShyTech Display: a screen that magically only appears when it is needed.

the ShyTech display

  • ShyTech displays combine puristic design with new functions
  • Display and control surfaces only appear if they are relevant for the driver
  • Display surfaces in wood, carbon or leather optics enable new interior design

The idea behind it: simplicity and clarity. The solution not only creates a wow factor, but also increases user-friendliness and increases safety while driving, because potential distractions are literally hidden. "Displays are the central human-machine interface in the vehicle," says Ulrich Lüders, Head of Strategy and Portfolio in the Human Machine Interface business unit at Continental. “The design of display solutions therefore plays a central role in the design of the cockpit. Our ShyTech displays herald the beginning of a new age and for us they are the epitome of the cockpit of the future: digital, immersive and 'shy'. "

ShyTech displays focus on the essentials

With the ShyTech Display, Continental is serving the increasing demand for large screen solutions, which are increasingly becoming the standard, especially in the upscale vehicle segments (upper middle class, luxury class, lifestyle models). If necessary, the ShyTech display can take up the entire width of the instrument panel. In view of this trend towards so-called megascreens, the Continental developers asked themselves two crucial questions: How can a sensory overload of the vehicle occupants be prevented despite very large monitors? And: How can display areas that are not used in a given situation be optically upgraded? The solution of the innovators at Continental: ShyTech Displays. These are only visible when they are needed. This is made possible by a semi-transparent surface with which screens can be seamlessly integrated into the surrounding surface - visually as well as haptically. If the display is not needed, it is practically invisible to the human eye. At the same time, Continental is pursuing the approach of a purist interior design reduced to the essentials.

In concrete terms, this means that even if the instrument panel looks like it is all of a piece, navigation or communication information, for example, and the menu on the touchscreen are always available. However, the displays and controls on the screen are only activated when a hand approaches, for example. It is also possible to activate the display via voice control or by briefly tapping the screen surface.

Relief printing film fits the display ideally into the interior

With ShyTech technology, Continental has also solved the design requirement that screens that are switched off appear as visually unappealing, black empty areas. The display surface is designed to imitate the look of the instrument panel. Depending on the configuration, this can be that of wooden panels, carbon panels or a leather-covered surface, for example. In addition, it not only looks like the original material, it also feels like it. Thanks to ShyTech innovations, screens can be placed practically anywhere in the interior. "This enables a calm and tidy interior design in which a wealth of new functions can be integrated at the same time - but without overwhelming the occupants," says Ulrich Lüders, Head of Strategy and Portfolio in the Human Machine Interface business unit at Continental. In addition, annoying light reflections, for example when the sun is low, are reduced. "ShyTech thus enables a holistic, positive user experience with a breathtaking design, which at the same time reduces potential sources of distraction in the vehicle," says Lüders.

A system concept developed by Continental ensures seamless integration of the ShyTech display even when it is activated. The system consists, among other things, of special backlighting, which, in special coordination with the LCD panel and the decorative surface, allows the display content to appear in the ideal brightness and sharpness in every light situation - from glaring sunlight to cloudy rainy weather. The razor-sharp indications of the display also impress with their high contrast values. Continental will launch the ShyTech display in 2023.

Continental ShyTech Display

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