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The limited special edition Mercedes-Maybach S-Class Haute Voiture is a collector's item for special occasions. First presented as a concept in May, the design has been further developed with new, carefully coordinated details. Mercedes-Maybach unveiled the new model for the first time during an event in Dubai on December 12, 2022. The vehicle was unveiled in the presence of VIP guests, media and influencers, following a fashion show curated by local couture house Atelier Zuhra.
Maybach "Haute Voiture"
"The lavish appointments and the exclusive design elements make the Mercedes-Maybach S-Class Haute Voiture one of the most extravagant models we have ever created – it represents 'sophisticated luxury' in its purest form. Our customers have access to an extremely sophisticated lifestyle. We wanted to express this by creating an absolutely desirable vehicle and using materials never before seen in a Mercedes-Maybach.Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG
"The Mercedes-Maybach S-Class Haute Voiture, limited to 150 units, heralds a new chapter in maximum exclusivity for the brand. Part of our philosophy is to bring out strictly limited, eye-catching collectibles from time to time. We are thus further strengthening Maybach's position as a luxury pioneer. At the same time, we create unique experiences that exceed our customers' expectations". Daniel Lescow, Head of Mercedes-Maybach Mercedes-Benz Group AG
The limited special edition is a Mercedes-Maybach S 680. Typical of Maybach and the brand philosophy "Sophisticated Luxury", the model offers a holistic sensory experience. With the combination of the highest craftsmanship, carefully curated materials and exquisite details, Mercedes-Maybach Haute Voiture creates a new level of elegance and exclusivity - handcrafted in the in-house "atelier", the manufactory in Sindelfingen. The vehicles are numbered from 1 to 150, each number engraved on a plaque in the center console.
Bespoke design inspired by haute couture
Based on the concept model Haute Voiture, the exterior of the production vehicle is characterized by an exclusive two-tone paintwork: a combination of nautical blue metallic in the upper area and a light, shimmering rose tone in the lower area as well as rims in nautical blue metallic. An additional highlight is the animated environment projection. If you open the doors, animated Mercedes-Maybach patterns appear using LCD technology, which elegantly illuminate both the front and rear entry areas.
The hues of the exterior are echoed through the use of dark nautical blue and rose gold tones inside the vehicle, complemented by elements of crystal white and lustrous opal white. The interior shows great attention to detail and perfectly underlines the inspiration of haute couture. A high-quality, fashion-inspired bouclé fabric runs like a red thread through the entire model.
The fabric is kept in blue, beige, rose gold and gold tones and is also reflected in the seat covers and cushions as an additional detail. Accents of crystal white leather on the consoles, in the doors and with the cushions hug the passengers. The floor mats are made of linen and mohair. Rose gold-colored champagne flutes blend harmoniously into the overall impression in the spacious rear, as does a haute voiture plaque in the door panels. The blue-tinted leather piping in the consoles is also new.
MBUX visualizes the feeling of catwalk glamour
The MBUX infotainment system takes up the special exclusivity of the interior. Sparkling glitter clouds and a multitude of accents in shimmering rose gold bring out the catwalk atmosphere. In the profile selection menu, the driver is greeted with a magnolia blossom and sparkling particles. Twelve different avatars are adorned with noble accessories and elegantly dressed, for example in a tuxedo, tails or evening dress.
To round off the extraordinary experience, customers receive a special car cover with the Maybach and Haute Voiture logos and a hand-made box, also numbered from 1 to 150 to match the vehicle, together with the S-Class Haute Voiture. You Includes a scale model and a keychain.
Exclusive bag collection inspired by Mercedes-Maybach Haute Voiture
A bag collection will be available in Maybach Icons of Luxury boutiques and in the online store to accompany the series vehicle at the beginning of 2023. Available in a variety of styles and limited edition sizes, the bags are also handmade and made from selected materials that are also used in vehicle interiors.
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The ultimate collector's item: Mercedes-Maybach presents the limited series "Haute Voiture"
Photo credit: Mercedes-Benz
