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BMW is the first automobile manufacturer to test content from the Bundesliga in a pilot application in the vehicle. This was announced today by the BMW Group and the DFL Deutsche Fußball Liga. Selected Bundesliga content will be available via an app on the BMW Curved Display. The Bundesliga in-car app is installed over-the-air on the new BMW 7 Series and is initially available in Germany. Other countries in the regions of Europe, America and Asia will follow shortly. The offer can also be rolled out to future, newly launched models. The duration of the pilot is initially scheduled until March 31.3.2024, XNUMX.
Football Bundesliga in the car
For the safety of the vehicle occupants, the videos in the Bundesliga in-car app will only be available when the vehicle is stationary. The focus of the test is on-demand content such as highlight formats or game data, but also individual live content tailored for use in the vehicle. On-demand transmissions can be played back as an audio stream while driving. With the start of the test, the Bundesliga in-car app will be continuously further developed. In order to use the video streaming of the Bundesliga In Car app, the personal eSIM must have been activated by the customer in the vehicle. Thanks to the antennas installed in the vehicle, he benefits from high-speed football streaming with 5G via his own mobile phone contract.
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