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New campaign on the incomparable longevity of the G-Class! Timeless design, legendary capabilities, iconic status: for over 40 years, the G-Class has eluded every short-lived trend. She is stronger than time. Mercedes-Benz is emphasizing this unique longevity with a new campaign. The centerpiece is the eight-minute film "Immortal Love" with the message: A car that impresses with endurance deserves drivers who live forever. "Immortal Love" is a cinematic journey with the internationally aspiring musician Rimon into a fantasy universe of immortal beings - the world of vampires. The film opens on Valentine's Day today. Parallel to the campaign, Mercedes-Benz opened a new, exclusive meeting place and experience space for the globally growing G-Class community: the G-Class Private Lounge. From now on, all "G" enthusiasts can share their passion with each other. You will get insights into all aspects of the off-road vehicle icon and the new campaign. They will also find direct contacts to G-Class experts and invitations to events there.
"The G-Class has continuously evolved over more than 40 years, while consistently retaining its unmistakable character. Their DNA shapes the zeitgeist - just like their fascination and the loyalty of their fans. The G-Class has always been based on the state of the art, so it is only logical that we are now also taking our "G" into the age of electromobility" says Dr. Emmerich Schiller, Managing Director of Mercedes-Benz G GmbH and Head of the Off-Road Vehicle Division at Mercedes-Benz AG.
"We have created a progressive film world in which vampires from all eras meet G-Classes from the last 40 years - a unique cast that unites all decades and model series. In this way, we are commemorating the incomparable longevity of our agile off-road icon", adds Bettina Fetzer, Head of Communications and Marketing at Mercedes-Benz AG.
The campaign with the claim "For those who live forever: The immortal G-Class"
The campaign film "Immortal Love" illustrates the conflict between two worlds that could not be more different. And he shows a love that transcends these divides. This motif is staged as a modern interpretation of the story of Romeo and Juliet. Eritrean-born, Dutch-raised singer/songwriter Rimon plays a globally acclaimed star rapper who leads a double life. On the one hand there is her love for the young, naive music journalist Nathan, who has fallen hopelessly in love with her. On the other hand, there is glamour, excess and their thirst for the eccentric, wild life.
In addition to the eight-minute main film, the 360-degree campaign includes several cutdowns and various image motifs for social media channels, which are used channel-specifically and enriched by a large number of other social media moving images.
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"Immortal Love": A cinematic journey with the G-Class into the world of vampires
Photo credit: Mercedes-Benz
Additional credits: Agency: antoni garage is responsible for the idea, concept and implementation of the campaign
Production Company: ANORAK Film GmbH
Director: Sebastian Strasser
Photographer: Antonio Afonso
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