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Continental has developed an innovative display with which vehicle information can be displayed dynamically, either in a private mode or visible to everyone. With the new display technology, the so-called switchable privacy display, the technology company enables the front passenger to use multimedia content such as videos or the infotainment system without distracting the driver from the traffic. If necessary and if the traffic situation permits, all vehicle occupants can optionally have access to this content by switching. Conventional displays, which have so far been offered mainly for passengers, do not allow flexible switching to private mode. “For drivers and passengers, modern vehicles are increasingly becoming smartphones on wheels. Driver distraction is still one of the main causes of traffic accidents. With our new display solution, we are therefore aiming for a digital experience with as few distractions as possible,” says Philipp von Hirschheydt, Head of the User Experience business unit at Continental. “The user experience is becoming an elementary differentiator and game changer in the mobility of tomorrow. The decisive factor here is that we also make new infotainment options available to the front passenger.”
Switchable light distribution makes content invisible at the push of a button
- The dynamic concept of the new display technology enables the passenger to watch videos without distracting the driver
- Less than one percent of the light emitted reaches the driver
- Switchable Privacy Display meets the highest demands in terms of contrast, luminance, image homogeneity and energy efficiency
Although privacy functions have been used in laptop displays for a long time, they were previously unsuitable for use in the automotive sector. With the private mode, the user prevents content from being viewed by people in their immediate vicinity, such as the person sitting next to them on the train. In the development of the new display technology, Continental has succeeded in implementing the technology for the first time for the special requirements in the vehicle and in bundling the light in privacy mode in such a way that less than one percent of the light emitted reaches the driver. In this way, their attention is not distracted. At the same time, the display produces a high-quality image.
By activating or deactivating the privacy function, the display makes content visible either only to the front passenger or to all passengers. "Thanks to our expertise in the field of backlighting and plastics technology, our switchable privacy display uses numerous key components that we have developed and also manufacture ourselves," says Kai Hohmann, product manager for display solutions. “This enables us to meet the highest quality requirements from both vehicle manufacturers and users in terms of contrast, luminance and image homogeneity. In addition, we will continue to increase energy efficiency until the market launch and thus make the technology even more sustainable.” The planned market launch of the new switchable privacy display is scheduled for 2024.
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