Car brands are always perfectly identifiable thanks to the easily visible brand names - the trademarks have a very high recognition value and are often very noticeable in their visual design. In addition, they are, especially in luxury brands, a significant status symbol. Therefore, one or the other may wish to have their vehicle branded with another (rather higher qualityUpgrade the vehicle manufacturer or simply take a very special symbol for a walk. This can definitely have an optical added value and be a real eye-catcher. Who would not like to have the lettering of Ferrari or Porsche on his vehicle? Also, changing an entire radiator grille with the grille emblem can add value. But you should not forget that you can make a mockery with it! Then prefer to resort to the possibility of another individualization. Namely, design and assemble your own emblem. Anyone with the artistic and technical talent can achieve a great recognition effect. In this context, special designs are conceivable.
Changing the brand emblem on the car allowed?
In principle, changing the brand emblem on the car is permitted for private use. However, for certain brands there may be the effect that a very eye-catching emblem may represent a “work of art” and not a brand name - this could be the case, for example, with the very well-known and eye-catching hood ornament from Rolls-Royce. It is therefore not advisable to mount such a figure on other vehicles, as this figure falls under copyright law as a “work of art”. In the case of other emblems, it is permitted as long as the vehicle is not to be sold under a false brand name. As an example, a Polo with a Mercedes star may not be sold as a Mercedes. The trademark law regulates such projects, but as I said, only for the private sector. “In business dealings” - according to the text of the law, the regulation does not apply, so that the said Polo with a Mercedes star, which is to be sold as a Mercedes, would be a trademark infringement and thus a criminal offense. If such a modified vehicle is sold, this change must be declared accordingly. This also applies to custom-made products.
Does the change offer added value?
Before changing the brand emblem, you should ask yourself whether this represents a significant added value or just a "worsening improvement" on the car. It might look cool, but you might be making yourself look ridiculous if you put a Ferrari logo / badge on a normal vehicle. With the necessary self-irony, it can be a funny thing, but it will probably attract negative attention among vehicle connoisseurs. Therefore, one should always weigh such a project carefully. The customization is of course an essential aspect - because this is what most tuning measures are about, so that, for example, a self-designed cooler logo with an individual lettering (for example initials of the driver etc.) can be extremely conspicuous and thus more than fulfills its function.
"Aha" and "HaHa" are close together
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