Tuesday June 15, 2021
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AMG - Mercedes

The company AMG is an 100% subsidiary of Daimler AG in the Swabian town of Affalterbach. Hans Werner Aufrecht and Erhard Melcher founded the company on June 1, 1967 in Großaspach. The two letters of the surname of the founders and the original company headquarters resulted in “AMG”. The AMG is valued worldwide for its highly dynamic, exclusive and efficient driving pleasure. The management has made car tuning of the extra class on the flag. The successes in motorsport and with exclusive road vehicles are clearly documented. There is no such thing as “impossible” for the AMG team and with its performance technology you have grown into a medium-sized company. The company is valued worldwide for its sophisticated, exclusive tuning and as a strong sports car brand. The three letters AMG stand for luxury and sophisticated filigree sportiness. Affalterbach is not only the headquarters of the company, but also the engine manufacture with the AMG V8 engine production. The V12 engine is manufactured in Mannheim and the production of the R4 engine is located in Kölleda. More about the company is on mercedes amg.

"Are you AMG-ready?" Campaign for the new brand positioning of Mercedes-AMG!

Are you AMG ready 3 310x165 "Are you AMG ready?" Campaign for the new brand positioning of Mercedes AMG!

Photo credits: Mercedes-Benz Reason and objective The new “Are you AMG-ready?” Campaign marks the beginning of the positioning of the Mercedes-AMG brand as a sub-brand of Mercedes-Benz with the aim of strengthening the product portfolio as a performance luxury brand. The campaign is not just one ...

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