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Recently updated on October 15, 2020 at 06:58 am
It has always been and will probably always be that way: Individualization is important to people, even with cars. According to a representative study by the Nuremberg market research company Puls, 35 percent of 1.021 Germans who recently bought a car or are planning a purchase would like to change the standard condition of their vehicle and thus stand out from the crowd. In contrast, however, it is only 11 percent of people who ultimately really customize their vehicle accordingly, which speaks for unexploited market potential.
Why is this contrast so high?
This is not least due to the fact that the term tuning is often misunderstood. According to the study, 15 percent of those questioned associate negative terms such as show-off or poser with the term tuning, which is also due to one-sided reports in the media. 10 percent also think of words such as superfluous and unnecessary. It looks completely different if you choose the term individualization instead of the term tuning. A full 26 percent associate the term with a positive description such as personal, individual or unique.
The tuning market has a lot of potential!
The potential that the market has becomes clear when you consider that a full 17 percent of those surveyed are willing to pay more for individualized vehicles (up to 20 percent surcharge). 14 percent would pay up to 10 percent more and 9 percent of those surveyed would pay up to 30 percent more. In addition, around 50 percent address the existing customization offer from the manufacturer Porsche, where fingerprints or initials are used, for example Porsche direct printing process can be incorporated into the paint.
Of course that had not been the case.
tuningblog.eu has a lot of other articles on the subject of auto & tuning in stock. Do you want to see them all? Just click HERE and look around. But also planned changes in the law, violations in road traffic, current regulations in the field of STVO or on the subject inspection we would like to inform you regularly. Everything you can find in the category "Test sites, laws, offenses, information". Following an excerpt of the last information:
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